About 980,000 tourists are currently staying in Croatia – with 97 percent of the overnight stays achieved compared to the record July 2019. These latest data were presented by the director of the Croatian Tourist Board in Šibenik, where a coordination meeting was held with representatives of tourist boards from Šibenik-Knin County, reports HRT.
In addition to HTZ director Kristjan Staničić and 13 representatives of the tourist boards of cities and municipalities from the county, the coordination included Šibenik-Knin prefect Marko Jelić and Rudolf Štefan, a member of the HTZ tourism council, and the owner of Šibenik’s Pelegrini, HTZ announced.
During the meeting, they spoke about the tourist offer and attractions in the county, where the representatives of the local tourist boards pointed out that they are delighted with the current season and the announcements for the postseason.
Thus, in Šibenik-Knin County, the most overnight stays were recorded in Vodice, Šibenik, and Rogoznica, while, for example, Betina surpassed the tourist result from the record in 2019.
They also believe that in July, they will reach the results from the record 2019 in Primošten. Knin is recording an increase in accommodation capacities such as family apartments. The same is the case with Skradin, especially in the segment of more luxurious holiday homes with a swimming pool. HTZ added that Tisno is celebrating 100 years of organized tourism next year, which, in cooperation with HTZ, will be used in advertising on broadcasting markets.
Staničić emphasized the importance of cooperation between the local tourist boards.
“In this way, you can achieve greater promotional visibility and recognition that tourists will be able to appreciate,” he said.
He reported that around 980,000 tourists are currently staying in Croatia, while last year at this time, there were approximately 900,000.
“We are at 97 percent of overnight stays achieved in July 2019. Everyone’s goal is the dispersion of tourists throughout the year and to achieve as much income from tourism as possible,” Staničić said, adding that additional promotional activities are planned for the best post-season, especially in the markets of Slovenia, Hungary, and Germany.
Jelić pointed out that the season is significantly better this year than last.
“What is very important to our visitors and us is that they feel safe in the county, and I would especially like to praise the tourist facilities and numerous events in our destinations. I believe that if we continue like this, we could surpass the results from the record-breaking 2019,” said Jelić.
HTZ reported that the topic of the meeting was to allocate funds from the United Tourist Boards Fund, the eVisitor system was discussed, and the current progress in the development of the Strategic Marketing and Operational Plan of Croatian Tourism until 2026 was presented, which will be a turning point in implementing future promotional activities in Croatian tourism.
They also discussed recent changes that will take place in Croatia with the introduction of the euro and the country’s entry into the Schengen area, which is estimated to have a positive impact on future tourist flows and trends.
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