A World for Travel 2023: How Have Croatia’s Neighbours Done?

Katarina Anđelković

November 16, 2023 – In 2022, TCN had the chance to cover A World for Travel for the first time. Not knowing what to expect, I went with an open mind and learned an incredible amount. As a travel guide and writer myself, I was made to start thinking about what happens in crisis, how to redo tourism, and how to start it from scratch. Naturally, the most interesting was the case of Croatia’s neighbour Bosnia and Herzegovina. I was happy to see their delegation back at the A World for Travel 2023 Forum in Seville.

As Klix wrote, the delegation of Bosnia and Herzegovina, supported by the US Government through the USAID Developing Sustainable Tourism in Bosnia and Herzegovina (Turizam) project, presented the ways in which the country’s dynamic tourism sector is attracting attention around the world.

“The future of travel and tourism is moving in the direction of sustainability, where the private sector will take a leading role,” said the director of the USAID/BiH Economic Development Office, Dr. Karl Wurster, as part of the Step Forward session. “Our goal is to help everyone, including partners from the private and public sectors, to find innovative solutions to ensure that Bosnia and Herzegovina is one of the global leaders in the sustainable development of tourism.”

Mirza Hujić, Assistant Minister in the Sector for Water Resources, Tourism and Environmental Protection at the Ministry of Foreign Trade and Economic Relations of Bosnia and Herzegovina, joined Blanca Cros, Head of the Department for European Projects and International Relations at the Catalan Tourism Association, and Director of Staff of the Asia-Pacific Association for of travel (PATA) Paul Pruangkarm during a discussion on ways in which countries adapt to climate change. Hujić said: “Due to climate change, the consequences of which are extremely negative for the economy and especially the tourism sector in Bosnia and Herzegovina, it is extremely important that we all take adequate measures together in order to adapt to the challenges brought by new climate challenges.”

A World for Travel provided Bosnia and Herzegovina with a platform to present unique attractions, exchange experiences with global actors and create partnerships that encourage innovation, investment and sustainable practices. The presence of the delegation is crucial for building a niche in the competitive tourism sector, encouraging international cooperation and transforming the country into a globally recognizable tourist destination.

Feđa Begović, director of the USAID Turizam project, participated in a panel dedicated to workforce development, a challenge facing the tourism sector today. Begović discussed innovative approaches recently implemented in Bosnia and Herzegovina, including curriculum reform, non-formal training and on-the-job training.

In our conversation on the updates from last year, Feđa pointed out the positive changes that Bosnia and Herzegovina has seen – the improved cooperation between the private and public sectors being the most important. This and better promotion of the country via fairs, markets and exhibitions has resulted in an extension of the shoulder season and an overall record year for Bosnian tourism. And it looks like it’s only about to get better from here.

At the final session, Ibrahim Osta, USAID Tourism Project Destination Development Advisor, joined the Moroccan Minister of Tourism, Air Transport, Crafts and Social Economy Fatima-Zahra Ammor and Intrepid CEO James Thornton in a discussion on the topic of resilience in destination development. Mr. Osta announced a summit on resilience and innovation to be held in Sarajevo in June 2024, in cooperation with the Global Council for Travel and Tourism Resilience.


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