Arbona Analysis Reveals Croatia as 17th Most Googled Destination

Lauren Simmonds

Updated on:

Copyright Romulic and Stojcic
Copyright Romulic and Stojcic

As Poslovni Dnevnik writes, during these more modern times when trips to the travel agent and watching teletext like a hawk are things of the past, almost every single holiday starts with the use of good old Google, so there is probably no more relevant current source for monitoring trends in global tourism than the data of the search engine that is used today by more than 4.3 billion people in the world for just about, well, everything.

A recently conducted Arbona analysis looked into global and local travel search trends on Google. The data was collected from the Destination Insights with Google platform, and the analysed period of trends was from the 1st of January, 2022, until July the 19th, 2022, in order to discover the trend of tourist interest for Croatia, to look into the most attractive Croatian destinations being researched for holidays, and how Croatia has positioned itself on the list of the most searched destinations across the world.

Some of the key insights the Arbona analysis discovered:

– Global searches for terms related to travel to the Republic of Croatia increased by 48% when compared to last year alone.

– Croats’ interest in travel increased by 46%, while interest in travel within the country was 26% higher than it was just one year earlier.

– The most interesting Croatian destinations for foreigners in 2022 are Porec, Rovinj and of course, Dubrovnik.

– The largest number of searches for terms related to accommodation in Croatia came from the European countries of Germany, Austria and the United Kingdom.

– The Republic of Croatia has been positioned as the seventeenth most searched global destination for accommodation searches into international trips in the analysed period. It has as such overtaken major destinations such as Australia, Brazil and Indonesia, while Spain took first place.

– Users living in the Republic of Croatia mostly searched for accommodation elsewhere in Croatia, as well as in neighbouring Italy and Slovenia, while the most interesting cities to that group of users were the cities of Zagreb, Split and Rovinj.

For more, make sure to check out our dedicated travel section.


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