Near the City, Near the Heart is a joint promotional campaign created to develop a year-round platform to promote the rich offer of the capital and its surroundings, reports HRTurizam.
In this sense, as a destination campaign, it addresses key markets, promoting the outdoors, greenery, and nature with a focus on health and sustainability, and raising awareness of Zagreb and its surroundings as a desirable environment and tourist destination.
This year’s edition of the campaign introduces certain novelties, and they are presented in more detail by the director of the Tourist Board, Martina Bienenfeld: “The success of the campaign so far has prompted us to improve our platform and present it to key markets. So – with a refreshed visual and itineraries – we created a new section, ‘Did you know?’ which presents interesting things from our environment. We are now launching the campaign in the markets of Austria, Bosnia and Herzegovina, Croatia, Slovenia, Serbia, and Germany, and we will soon expand it through cooperation with Krapina-Zagorje County.”
“The campaign will be conducted online through advertorials and banners for a month. Advertorials will be adapted linguistically for each individual market and will present a rich cultural offer, with a focus on living in greenery, recreation, and sustainable tourism, all through interesting stories that present the current offer of Zagreb and its ring,” explains Darja Dragoje from TZGZ.
In the last two years, the cooperation between these two tourist boards has grown into a whole series of campaigns and concrete tourist products that the guests of the capital can enjoy. The profession also recognized the partnership cooperation of these tourist boards as an example of cooperation in the field that brings very concrete results to all stakeholders.
The Zagreb County Tourist Board director, Ivana Alilović, says: “Domestic and foreign tourists do not think about administrative borders, but about the content. Precisely for this reason, the cooperation between the tourist boards of Zagreb and Zagreb County was logical. I am delighted that the director of Binenfield recognized the great potential of Zagreb County because Zagreb and the ring together are stronger. We have combined urban and rural, and with health and cultural tourism, rich outdoor content, and authentic enogastro offer, we have made this destination even more attractive. The enogastro service will focus on the new campaign, which with new visuals tells a new story of a metropolis and its surroundings, which complement each other with quality and rounded tourist products. With such facilities, we extend the stay of guests in both destinations.”
The entire offer is united on aroundzagreb.hr, and information is currently available in Croatian, English, German and Slovenian.
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