Asta Destination Expo 2020 Bringing 150 American Travel Agents to Dubrovnik in December

Daniela Rogulj

October 16, 2020 – Great news for Dubrovnik, which has been confirmed to host the Asta Destination Expo 2020 on the previously agreed dates, from December 3 to 6,  2020, at the Valamar Lacroma Hotel.

HRTurizam reports that the conference will be held on a slightly smaller scale to comply with all measures of the National Headquarters and maintain the safety of visitors and hosts. About 150 American agents and advisers are expected, which is an extremely great success in the current crisis and restrictions on flights from the United States to Croatia.

Asta is the largest association of travel agents globally, with over 12,000 travel agents in the United States alone, and they have a major impact on travel trends. Asta “Destination Expo” is a conference held once a year outside the United States to promote the host country, and this year it is Croatia.

At the meeting attended by the City of Dubrovnik, the Dubrovnik Tourist Board, Asta, Amcro Travel, Hotel Valamar Lacroma, Elite Travel, and HIT Dalmatia agreed that the Asta conference is the most important step for tourism because of the COVID-19 crisis and that maintaining it is an optimistic and strong message to the entire travel industry.

The Asta Destination Expo 2020 conference is a unique opportunity to promote Dubrovnik and Croatia, and hosting about 150 American tourism experts in Dubrovnik, who will negotiate deals directly with Croatian tourism service providers at B2B meetings, will certainly make this conference the most important tourism event for Croatian tourism in 2020.

Croatian travel agencies, hotels, and other tourism service providers have shown great interest in exhibiting at Trade shows, and B2B meetings as part of the Asya conference, and US agents will stay in Croatia for an average of 7-10 days, traveling through other parts of the country before and after the conference. Croatia was also named “International Destination of the Year 2020” at the annual ASTA Global Live convention. This is a prestigious award given by the Association of American Experts in Tourism ASTA, which is invaluable for Croatia’s promotion.

The American market is the second most important market for Dubrovnik after the British market. Last year, 159,146 American tourists stayed in Dubrovnik (16% more than in 2018), and 442,256 overnight stays were realized (15% more than in 2018).

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