HRTurizam reports that well-known Austrian travel organizer Gruber Reisen conducted market research titled “Travel Barometer in 2021”. The results of the research show that Croatia is the most sought-after destination for the Austrian market.
Copyright Gruber Reisen
According to the research results, after the leading Croatia, which achieved a share of 36 percent, the demand is followed by Austria with 33 percent, Greece with 30 percent, Italy with 28 percent, and Spain with a 15 percent share.
“When booking a trip, consumers pay special attention to safety in the destination, and the possibility to change their booking for free or other cancellation options at minimal cost is significant to them,” commented Branimir Toncinic, director of the Croatian National Tourist Board in Austria.
The results also show that the demand for travel in this market is very pronounced as 23 percent of respondents have already booked a trip in 2021, while 73 percent of respondents will book their trips when the conditions for travel are created. Only 2 percent of respondents said they would stay home this year due to the coronavirus and their own sense of insecurity.
Of the activities during the trip, the most preferred is a beach holiday, which 58 percent of respondents mentioned, and the share of visits to cities, cruises, and wellness, which are becoming more and more interesting, is growing. When it comes to the number of trips during the year, 39 percent of respondents want to go on vacation twice a year. When it comes to the average duration of vacation travel, 47 percent of respondents chose trips lasting up to a week, while 45 percent expressed interest in two-week trips.
Half of the consumers or 54% of respondents seek expert advice from a travel agency, with 50% of them still listing travel catalogs. A third attaches great importance to friends and acquaintances’ advice. In addition to travel brochures, social networks are also popular as a source of inspiration. A total of 53% of survey participants noted great importance to the possibility of using re-booking, i.e., cancellation through flexible booking conditions with little or no cost.
“These are excellent indicators in the significant Austrian market. This is a consequence, among other things, of continuous promotional activities that we carry out in the most important markets, which aim at positioning our country as a safe, diverse, quality, well-prepared, and close tourist destination,” added the director of the Croatian Tourist Board Kristjan Stanicic.
The research was published by the popular online professional magazine Traveler Online and is available HERE.
For the latest travel info, bookmark our main travel info article, which is updated daily.
Read the Croatian Travel Update in your language – now available in 24 languages.
Join the Total Croatia Travel INFO Viber community.
