Traditional architecture, excellent gastronomy, the Sava River, and the border history of the Brod-Posavina region are the foundation of a new, modern visual identity of the Brod-Posavina Tourist Board, reports hrturizam.hr.
The basic element of the logo is dark blue and reminiscent of the Sava River, it is made in the rotated form of the initial letter of the county, and stylized elements in warm colors represent the windows of the barn, which still adorns almost every yard in this part of Croatia.
“The new logo is decent and modern at the same time, it is applicable in its original form and in a modular way and reflects a new experience of the traditional values of our region. It is based on the Strategic Marketing Plan of Slavonia Tourism from 2019 to 2020 with a branding plan, funded by the Ministry of Tourism and Sports and in which our area is described as a meeting of worlds and cultures”, said Ružica Vidaković, director of Brod-Posavina County.
The basic logo is joined by three more variants with the slogans Guardians of Nature, Guardians of Heritage, and Guardians of Taste.
Thus, the strongest tourist trump cards are united, which are based on the historical fact that the inhabitants of this part of Croatia were border guards. In this context, the word guards are in itself warm and evoke positive emotions.
“Modern visual identity confirms how important strategic documents are and gives the best answer as to why they are made. This is an excellent example of the implementation of the Strategic Marketing Plan of Slavonia Tourism in practice”, concluded Sandra Herman, State Secretary at the Ministry of Tourism and Sports.
The Lollipop communication team of Elizabeta Penić and Alma Radoš, who are signing the conceptual design and creative communication and branding of the new visual identity, was joined by graphic designer Vedrana Knez as the author of the visual identity.
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