Trams, buses, and trolleys, or the public city transport of numerous European cities like Milan, Moscow, St. Petersburg, Kiev, Lviv, Brna, Plzeň, Amsterdam, Den Haag, and Stockholm, have been painted with the images of Croatia, reports HRTurizam on May 6, 2019.
The result is the current promotional campaign of the Croatian Tourist Board, which consists of advertising abroad in markets such as the UK, the Netherlands, Sweden, Italy, France, the Czech Republic, Russia, Ukraine, and Slovenia.
“Visual effects have been proven to attract a lot of people’s attention and create a strong and long-lasting impression on potential tourists. Outdoor advertising on the most frequent roads in major European cities and metropolises is one of the projects realized within the additional 10 million kuna for marketing and PR activities in major markets this year,” said Croatian Tourist Board director Kristjan Staničić, adding that Croatia’s external advertising as a tourist destination was carried out by using billboards in the exceptionally busy London and Paris metro stations, but also in Prague, Ljubljana, Rotterdam, and other cities.
The Croatian Tourist Board also stated that a promotional business tourism campaign worth 1 million kuna was launched, aiming to position Croatia as a tourist destination suitable for MICE tourism.
Advertising is being conducted in two waves, i.e., in May and in September and October. Campaign activities include display and print advertising in specialized media and promotion on social networks, and is conducted in the markets of the UK, Germany, Italy, France, USA, Benelux, Sweden, Norway and Croatia.
“The campaign focused on the promotion of business tourism is a continuation of our continuous investments in the promotion and development of this important tourist product. Croatia has great potential in this segment of travel due to the quality of the resource base, but also because of the excellent references that were confirmed by the last major international meeting, China +16, which was recently held in Dubrovnik,” Staničić concluded.
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