Has Croatian Festival Tourism Made a Successful Comeback?

Lauren Simmonds

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As Poslovni Dnevnik/Marija Crnjak writes, festival organisers got to see the end of the summer season without any new closures due to the pandemic, all announced and planned large and small festivals took place. The global geopolitical situation didn’t stop partygoers from Croatia’s immediate region and the rest of Europe, including British guests who had available low-budget flights, crucial for the realisation of traffic. Croatian festival tourism is a huge, lucrative business that generated around 4.5 billion kuna in revenue in the years before the pandemic struck, and is an important base for the development of tourism in destinations such as Pag and Tisno.

Precisely how the Croatian festival tourism industry fared this year, and what the biggest challenges in terms of the organisation and implementation of all of the events were, from inflation and price increases to staffing challenges, will be discussed at the beginning of September at the second edition of the Croatia Beach Music Conference, which will be held from the 7th until the 10th of September in Novalja on the island of Pag. The conference will be held under the auspices of the Ministry of Tourism and Sport, with the support of the Croatian Association of Employers (HUP).

This year, international experts and organisers of successful festivals, well-established and popular ones, as well as younger and promising electronic music performers, production teams, publishing houses and all lovers of musical beats will be present at the CBMC stage.

“The CBMC’s goal is to gather people from the music industry in one place, especially those focused on the Croatian festival tourism and club scene, where they will be given the opportunity to exchange new information through networking and sharing experience with their colleagues from all over the world. The main guiding thought is that with the quality of the speakers and the solutions that our lecturers will convey to the participants, the conference will gain a reputation and status among its target group, and thereby include Croatia as one of the leading places in Europe when it comes to events like this,” pointed out the main organiser of the conference, Ivan Jokic, the co-owner of the famous Noa Beach Club in Zrce.

One of the topics of the conference will be how much music festivals contributed to a successful tourist season and media promotion at the global level.

For more, make sure to check out our dedicated travel section.


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