August 27, 2020 – A coordination meeting of the Croatian Tourist Board was held with the tourist boards of Lika-Senj and Karlovac counties at the Jezero Hotel in Plitvice Lakes.
Along with the director of the CNTB Kristjan Stanicic, the coordination meeting was attended by the director of the Lika-Senj County Tourist Board Ivan Radosevic and the director of the Karlovac County Tourist Board Dina Begic and 17 representatives of tourist boards of cities and municipalities from these two counties. The meeting was also attended by Tomislav Kovacevic, director of the Plitvice Lakes National Park, announced HTZ.hr.
The meeting was opened by Ivan Radosevic, who emphasized that the situation in Lika-Senj County is very good, especially if the initial projections from the beginning of the year are taken into account.
“In August, we achieved an excellent 67 percent of last year’s result in the same period, and in terms of the cumulative period, i.e., from the beginning of the year until today, we are at about 54 percent of last year’s result in the same period,” said Radosevic. At the moment, there are guests, mostly from the markets of Germany, Croatia, and Poland. Dina Begic pointed out that at the moment, they are achieving 30 percent of last year’s tourist results and that this year they are recording an increase in domestic guests who have a share of 30 percent in the total tourist traffic of Karlovac County.
CNTB Director Kristjan Stanicic said that the tourist results achieved so far, with a favorable epidemiological picture on the basis of which Croatia opened its borders to tourists in May, are a consequence of focused marketing and information campaigns conducted in key European markets, which ultimately generated the largest tourist traffic.
“Given the circumstances, we are extremely satisfied with the summer part of the tourist year, where only in August we recorded 67 percent of tourist traffic compared to last August. We have prepared campaigns for the post-season where we have put continental tourism, nautical, but also eno-gastronomy in the foreground, and we will focus on the markets in our immediate surroundings. In the domestic market, in October, we plan to implement the project ‘A Week’s Vacation is Worth It’. At the same time, we are preparing a plan for the next tourist year, which we know will be extremely demanding and in which we will rely on enhanced marketing and PR activities in selected markets and especially on advertising on digital communication channels,” said director of the Croatian National Tourist Board Kristjan Stanicic, adding that in this tourist year, we will surely have two more months of tourist traffic if we adhere to the prescribed measures and recommendations and if the epidemiological picture in the country is stable.
Stanicic also presented future activities that will, among other things, refer to the adoption of new bylaws and regulations that will further improve and regulate tourism processes. The Ordinance on Underdeveloped Areas and the Ordinance on Associated Tourist Boards were discussed, as well as the future of the country’s tourist board system, given the new circumstances caused by the COVID-19 pandemic and reduced revenues, but also the new law on tourist boards and the promotion of Croatian tourism, which came into force in early 2020. Topics included the further development of the tourist board system with an emphasis on the tasks and roles of tourist boards at the local and regional levels.