DalmatiaNFT: Split-Dalmatia County Officially Steps into Metaverse

Daniela Rogulj

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The Split-Dalmatia County Tourist Board will hold a ceremonial presentation on the project Tourism 3.0 – a revolution in applying augmented reality technologies in presenting the tourist offer of the destination. The presentation is scheduled for April 21, 2022, at 10:00 am at the President Hotel in Solin, and at the event itself, guests will step into new ways of social interactions of the future.

In a world that is constantly evolving and changing for all individuals and structures of society, there are changes in the preferences and interests of tourists. Knowledge and innovation are becoming a key source of sustainable competitive advantage. It is essential to keep up with technology and use all the power of today’s communication channels.


Only dynamic organizations which can assess the needs of their stakeholders and respond effectively to those needs will be able to outperform their competitors and maintain their long-term prosperity.

For this reason, the Split-Dalmatia County Tourist Board has launched the Tourism 3.0 project, whose name symbolically represents the integration of the tourism sector into the third phase of technology evolution and the virtual Metaverse world.

This project outcome will be achieved by implementing a hyper-relevant system for the distribution of NFTs (Non-fungible Tokens) in the tourist offer of Central Dalmatia within the concept of a virtual world called Metaverse.

Virtual reality is part of a new reality in tourism – an embodied internet in which you are the creators of experiences, not just observers.

As one of the answers to the crisis, digitalization in tourism means introducing new technologies such as virtual reality (VR). Virtual reality will be necessary as a promoter and in the preparation of travel, the conservation of resources, and the protection of cultural and natural assets.

“We recognize the portrait of the future traveler who seeks safety and untouchable access and feels a responsibility to destinations. However, we are all aware that a huge effort is still ahead of us, that tourism relies on trust and a reliable relationship between people. Therefore, we strive for a new tourism vision, responsible, transformative and sustainable, fully dedicated to our new tourists. Tourism 3.0 and the DalmatiaNFT system build a relationship between tourists and hosts at the destination based on the inclusion of guests and the creation of tourist facilities,” said director Joško Stella.


“The project will be implemented through 4 phases. In the project’s first phase, a media conference will be organized to acquaint the public with the project and demonstrate its capacity and scope. After that, we will launch a prize NFT fund, including all destinations and attractions in the county; we will also organize workshops for local tourist boards and tourism staff. Expanding the scope of the system is an imperative of the project. With this project, Split-Dalmatia County could, in a very short time, position itself as a leader in technological innovations in tourism, educating new experts, innovative interpretation of cultural heritage, and augmented reality technologies that allow guests a more intense experience of tangible and intangible heritage.

Our identity is becoming more and more online every day. So it was logical to think about how these trends are introduced into tourism, how tourists move into this digital identity, how we create a space around us that we take with us in this Metaverse,” Joško Stella added.

In recent months, large technology companies have been buzzing about the possibilities that Metaverse and NFT technology can provide.

Everyone is talking about the Metaverse, there are many theories, and one thing everyone agrees on is that the Metaverse is coming and will revolutionize the internet.

Facebook founder Zuckerberg claims that this technology will rule the world in five years. Although we will use 2D applications in this world as they now dominate the market, significant efforts will be focused on developing ideas of augmented and virtual reality – everything from digital entertainment to virtual travel.

“With this project, we will show what is possible with this technology in tourism. NFTs are laying the groundwork for a real, verifiable, virtual world,” Stella added.

Sustainable interest has shown that NFTs are not a phase or a whim. Just as crypto and blockchain are becoming the core technology shaping the unwritten future, so are NFTs. Users can use NFTs for art, travel, clothing, and even attend live events with friends online.

For more on travel to Croatia, check out our dedicated travel section.



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