September 25, 2020 – Croatia is the 14th most searched holiday destination in the world for next year. With over 810, 000 searches on Google, the country should expect a big return of English speaking visitors to Croatia in 2021
Aside from the drop in numbers, the country’s accessibility and the implementation of epidemiological guidelines, the biggest effect the Coronavirus pandemic had on Croatia’s tourist season of 2020 was the change in visitor demographic. The British, Americans, Canadians and Australians largely stayed away. All that looks set to change next year as Google indicates a big return of English speaking visitors to Croatia in 2021.
Over 810, 000 searches have already been made of Croatia as a holiday destination for 2021 on Google, informing that many thousands are already researching or actively planning a trip. Croatia ranked 14th among the most searched for 2021 destinations, trailing slightly behind the likes of Italy, the Maldives, Mexico, Thailand, Spain and Greece.
Their language mostly absent from beautiful Adriatic beaches in 2020, English speaking visitors to Croatia in 2021 look set to return © Croatian National Tourist Board
The good news for the return of English speaking visitors to Croatia in 2021 was published by the Electronic System for Travel Authorization (ESTA). The data has been taken from a period starting not before March 2020. This means that all searches took place in full knowledge of the ongoing Coronavirus and epidemiological situation. English speaking visitors are undeterred.
Iva Bahunek, the head of the Croatian Tourist Board in Los Angeles has not had the easiest of tasks since the pandemic began. Her appointment is a relatively recent one. Nevertheless, she has clearly done an excellent job of promoting Croatia as a destination for American tourists in 2021. She confirmed the trends are correct – that US citizens are ready for international travel again – by analysing data from the large American travel insurance company Squaremouth. 65% of all reservations for next year refer to international destinations.
Iva Bahunek accepting her Mediterranean Stars Award for outstanding achievement in promoting Mediterranean tourism, awarded at the 6th Mediterranean Tourism Forum in Malta, 2019. She now heads the Croatian Tourist Board in Los Angeles and analysed data which backs up Google’s prediction for a return of English speaking visitors to Croatia in 2021
Indications from the British market are the same. Total Croatia News recently published an interview with Vedran Meniga, organiser of a music festival site in Sibenik that successfully hosted over 10, 000 festival-goers in summer 2020. Sadly, they were the only ones who braved it. All of the international music festivals that usually take place on the Croatian coast cancelled their 2020 events.
But, some organisers of these festivals have been seen in Croatia over recent weeks, inspecting improvements to the famous The Garden Tisno festival site, which lies at the approach to Murter island. The festival’s hugely popular beach stage has had walls removed, its space widened and now looks very well equipped to take on social distancing advice. Music festivals bring tens of thousands of people to Adriatic beaches each summer and the return of the international events will entice English speaking visitors to Croatia in 2021. On the below video you can see Alex Lowes of the Suncebeat Festival and Nick Colgan of The Garden Tisno recently checking out the new layout of the site in preparation for the return of festivals in 2021.