As Morski writes, one of the most prominent television chefs in the entire German-speaking region, Johann Lafer, recently visited Istria. During his stay, an extensive editorial photo production was carried out, which will be presented on as many as thirteen pages of the prestigious Lafer magazine this month.
At the end of July in Singapore, he created new menus for Singapore Airlines as one of the world’s best airlines, which the German television company ARD reported to an audience of millions during a special one-hour show during the primetime evening programme. In August, German TV chef Johann Lafer visited Istria to thoroughly research the area and its rich and varied gastronomic scene.
The star chef, who, among other things, has been awarded multiple Michelin stars, is considered to be among the most respected and highest paid chefs in all of Germany and Austria. His visit to Istria without any fees was arranged by Dr. Wolfgang Neuhuber from ART Redaktionsteam, a public relations agency, a long-time partner of Istria, and the Tourist Board of Istria County.
”Johann Lafer is simply a passionate chef who takes a lot of delight from cooking, wine and other top quality products. Together with the director of the Istria County Tourist Board, Denis Ivosevic, we tried to present all the faces of the gastronomic destination of Istria,” said Neuhuber.
During the three-day research tour, Johann Lafer got better acquainted with various Istrian specialties, from baking to fine dining and classic wines, as well as typical Istrian delicacies. Of course, there was no shortage of tasting prosciutto, truffles and Istria’s well known extra virgin olive oil.
Along with German TV chef Johann Lafer, Patricia Brohm, the longtime editor-in-chief of the prestigious Gault Millau Germany guide, was present, as well as the top photographer from Hamburg, David Maupile, with Dr. Wolfgang Neuhuber working as the presenter. Johann Lafer was delighted with what he discovered and has already booked his next private holiday in Croatia to “get to know even more of this fascinating country”.
What is most important and represents a huge success for Istrian tourism is the extensive cover story about Istria as a gastronomic destination, which is due to be published in the autumn edition of the prestigious Lafer magazine. The magazine belongs to the elite publisher Jahreszeiten-Verlag (Feinschmecker, Merian), and it is estimated that the advertising value of this free reportage for Istria stands at about 230,000 euros, but it will bring inestimable value to the image of Istria and its destinations.
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