As Morski writes, the Green Destinations Story Awards jury commission divided the top 100 green destinations in 2020 into a total of six categories and, according to the submitted material, selected the most innovative and sustainable, and one of the important criteria was the possibility of applying examples of good practice in other destinations across the world.
The Lika Destination Cluster won third prize in the category Islands & Seaside with the story Local products in the function of destination development, and Mali Losinj was included among the top six finalists in the category Communities & Culture, with the story Integrated quality management in the destination.
The truly beautiful and emerald green area of Lika is unique in many ways because it combines a beautiful continental part of the country, the Velebit mountain massif as a unique biosphere park and the coastal part that leaves nobody feeling indifferent. It is an area that includes three gorgeous national parks, a nature park, a cave park and a number of other natural phenomena. Most of this area is a unique example of rich biodiversity, which is an excellent prerequisite for the production of premium food that is placed under the unique brand Lika Quality and it is thanks to this project that the destination Lika won this highly commendable award.
¨At the recent selection for the global top 100 green destinations across the world, Lika won for the first time, but the recognition doesn´t stop there, within that same list, it was selected among the top fifteen,” said a proud Petra Kovacevic, the leader of the Lika Destination Cluster.
The island of Losinj, known as the island of vitality, is a brand that has been striving for sustainable and responsible tourism since way back in 2006, and is considered one of the leaders in sustainable development in the Republic of Croatia.
¨Were glad that Losinj has once again been recognised as one of the best green destinations. Sustainability is the key advantage of the island of vitality. Through many years of measuring things up and comparing data, we´ve detected strengths, weaknesses, threats and opportunities in order to constantly improve the destination’s sustainability strategy. With integrated cooperation with its residents and visitors, we have come to a solution on how to develop, but at the same time preserve a permanent quality destination for coexistence and the pleasant stay of our guests,¨ said the director of the Tourist Board of Mali Losinj, Dalibor Cvitkovic.
The competition for 100 sustainable destinations is organised to highlight relevant and true stories of sustainable and responsible tourism across the globe, which serve as inspiration for other destinations, tour operators and of course travellers and tourists.
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