HRTurizam writes that the HeadOnEast project, with which the Osijek-Baranja County Tourist Board has already successfully promoted the destination, will take a step forward in the new tourist season.
Namely, as could be heard at this year’s first “tourist coffee,” or socializing with journalists, HeadOnEast has been standardized, and an agreement has been reached on cooperation with all tourist boards operating in Osijek-Baranja County.
Thus, the Osijek-Baranja County Tourist Board, together with the tourist boards of Bilja, Baranja, Osijek, Draž, Đakovo, Erdut, Donji Miholjac, Valpovo, Bizovac, Našice, and Belišće, presented numerous initiatives and projects with which the system is actively preparing for the tourist season. And according to the program prepared by the tourist boards, there will be interesting manifestations and events in eastern Croatia this year!
As could be heard from the director of the Osijek-Baranja County Tourist Board, Ivana Jurić, the emphasis was on dispersed events. This means that there will be something for everyone, and events will be held throughout the year in different locations. Most importantly, the same visuals will be presented in the entire county in terms of communication.
https://www.youtube.com/watch?v=v=XS_vcjdJtkY
The meeting began by reading the letters from Slavonian and Baranja citizens with an invitation to move your borders and discover this picturesque destination already in spring. This was the introduction to the new promotional campaign of the Osijek-Baranja County Tourist Board called “Move Your Borders,” which started this week at the national level.
The further development of the brand platform HeadOnEast Croatia / Visit Slavonia Baranja was presented, and new visuals for destinations make up the offer in Osijek-Baranja County.
Thus, for the first time, all three Baranja tourist boards act under one visual identity: the Municipality of Bilje – Kopački rit Tourist Board, the Municipality of Draž Tourist Board, and the regional Baranja Tourist Board.
This informally united tourist board, in cooperation with the county tourist board, is organizing a new event called “Month of Baranja cuisine” this spring, in line with current epidemiological measures. From April 10 to May 2, every weekend, an open-air workshop will be held on rural estates for 25 participants to prepare authentic Baranja dishes, while Baranja restaurants will offer old dishes in a new guise.
Projects implemented in cooperation with the Ministry of Tourism and Sports and the Croatian National Tourist Board, such as “Safe Stay in Croatia” and special offers for digital nomads, were also presented.
As the new Law on Foreigners has been in force since the beginning of the year, allowing you to stay in Croatia for up to a year, the Osijek-Baranja County Tourist Board has joined the project to promote the destination as an ideal place to stay for digital nomads, through special programs prepared in cooperation with Golden Slavonia Travel and Maksi Tours, local travel agencies that deal exclusively with attracting guests to Slavonia and Baranja.
Through the offer of congress and team-building programs, the destination was presented to international customers at the MEETEX business fair. This time, the Croatian Congress Industry Fair was held virtually, and the Osijek-Baranja County Tourist Board, Hotel Osijek, and Golden Slavonia Travel presented the destination’s offer at a dozen B2B meetings held via the Zoom platform with potential buyers from Israel, Germany, Austria, Finland, Belgium. France and Italy. The interlocutors were representatives of large companies such as Ericsson and travel and event agencies specializing in smaller groups and incentive programs.
https://www.youtube.com/watch?v=v=kOk4JfMPsvw
They are also actively working on developing new products such as circular cycling routes in the most attractive locations in cooperation with Osijek-Baranja County, which recently submitted a project on this topic to the tender of the Ministry of Tourism and Sports. In the meantime, the City of Đakovo Tourist Board informally joined forces with the municipalities in the Đakovo region and started preparing the first “outdoor” routes.
The director of the Osijek-Baranja County Tourist Board, Ivana Jurić, points out that the goal of all activities and the new campaign is to invite domestic visitors to move to eastern Croatia and Slavonia and Baranja, but also to push the boundaries in the perception of this interesting and yet undiscovered region of Croatia.
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