Hotel Amfora Opens: the Season on Hvar Has Begun!

Paul Bradbury

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April 24, 2023 – All the ingredients are there for another fabulous season on Croatia’s premier island, beginning with the opening of the largest hotel, Hotel Amfora.

I admit it, I fell in love with Hvar all over again this Easter.

Having lived there for 13 years full-time, Hvar will always be close to my heart, but it seemed the right decision to move back in 2016, and it was. But then when you return each time… 

Hvar in pre-season is among the best times to visit, and I thoroughly enjoyed the spectacular weather and the traditions of Easter. It really does have a unique atmosphere. And one of the best months of the year to be in Hvar Town is just around the corner – May. 


Back when I started writing about the island with the Total Hvar blog, May 10 was regarded as the unofficial start of the season in Hvar Town, for this is the Feast of St Prosper, the patron saint of the town, an occasion of processions, events and some fabulous food put on by the town’s restaurants. It will be the start of a great week to be in the town, for five days later, May 15, is an important anniversary – 155 years since the birth of organised tourism in Europe with the founding of the Hvar Health Society back on May 15, 1868. The society catered to the needs of the convalescing Austro-Hungarian aristocracy on an island which had the nickname, the Austrian Madeira. The location of the first hotel is where luxury Palace Elisabeth Hotel stands today. 


If St Prosper used to unofficially hail the story of the tourism season back then, today there is a more practical indicator – the opening of Hotel Amfora, the largest hotel on the island and previously included in Conde Nast’s top 30 resorts in Europe, and a great family getaway with its cascading pools and spectacular views. Part of the Suncani Hvar Hotels group, the opening of the hotel is closely related to bookings, and Hotel Amfora opened its doors this weekend for what promises to be a fantastic season.  


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