Inland Istria: Croatia’s Greatest Tourism Success Story

Paul Bradbury

September 1, 2023 – Lots of criticism of Croatian tourism this summer – now meet a great success story. Inland Istria.

Tourism in Croatia is based on the spectacular Adriatic coast and islands – and with good reason.

But take a moment away from the beach to discover a totally different Croatia, one which is less reliant on sun and beach, and more on food, wine, olive oil, nature, and adventure tourism.

Now take a journey to inland Istria, which was hardly known for tourism 30 years ago, but which today is leading the way in high-quality sustainable tourism, having reinvented itself as a top gourmet destination, with a sustainable approach focusing on quality, quality, quality. T

oday, the world knows Istria for its excellent olive oil (the best region in the world), fine wines, and outstanding truffles and cuisine.

But it was not always thus. Probably my favourite success story in Croatian tourism on a macro scale. The latest from the Fat Vlogger, going live at the usual time of 19:53 tonight.


You can subscribe to the Paul Bradbury Croatia Expert YouTube channel here.

What is it like to live in Croatia? An expat for 20 years, you can follow my series, 20 Ways Croatia Changed Me in 20 Years, starting at the beginning – Business and Dalmatia.

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