Dubrovnik is a famous travel destination in many corners of the world. There are many things attracting travellers to it, none more so than its rich history. Dubrovnik’s history contains a very interesting story about the local Jewish community, and this is exactly the thing Dubrovnik Tourist Board capitalises on in this newest promotional campaign.
At the heart of the campaign is a short promotional video showing some highlights of Dubrovnik’s Jewish heritage. It is hosted by a local tour guide and member of the city’s Jewish community, Matija Singer. In a beautifully filmed, 5-minute video, viewers are taken around Dubrovnik’s historical centre. Mr. Singer expertly presents some of the most important places and artifacts in Hebrew. The video does have English subtitles, so make sure to watch it below.
Source: Dubrovnik Tourist BoardDirect Flights from Israel
The main driving force behind the campaign is the establishing of a direct flight from Tel Aviv to Dubrovnik. Dubrovacki Vjesnik reports the line will be operated by Croatia Airlines and Arkia Airlines. It will run from the beginning of July to the end of October. We are to see four flights per week with Arkia Airlines connecting the two cities on Mondays and Fridays and Croatia Airlines also running flights twice per week starting on July 15th.
This is exciting news for many in the tourism sector. Interest for Dubrovnik has been rising cautiously over the last decade on the Israeli market. Still, there is still plenty of room for progress. In 2019 local tourist board recorded only 6322 arrivals by Israeli guests. With these announced flights, Dubrovnik has a real chance of breaking those numbers and starting on the path of becoming an important destination for citizens of Israel. Considering this news comes now, while the city is still struggling with the lack of guests and international travel restrictions, it is even more exciting.
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