In a global quest for new cycling destinations, the world-renowned road cycling magazine Cyclist was thrilled with the scenes of the Makarska Riviera and the climb to Sv. Jure, the highest point on Biokovo mountain.
For this reason, Cyclist featured the experience of climbing Sv. Jure and the enchanting landscape of the Makarska Riviera in the prime section of their upcoming edition – and Croatia’s stunning scenes even got a shot on the cover, reports Dalmacija Danas on January 25, 2019.
The Cyclist magazine team visited Dalmatia in September 2018 and cycled 136 kilometers through Imotski – Kamenmost – Zmijavci – Runovići – Slivno – Zagvozd – Rašćane – Gornje Igrane – Biokovo Sveti Jure – Makarska. Editor-in-chief Peter Muir was part of the team to travel the extremely demanding route, which is best explained by the fact that the total altitude difference rises to 3100 meters.
The article in Cyclist magazine will be released in February this year and is perfectly timed to when cyclists begin to plan their travel for the upcoming spring season and summer of 2019. The spread comes out to a total of 16 pages in the most attractive part of the magazine. The headline reads “Flying High in Croatia”, while the article itself is titled “Slaying the Beast”.
In the editorial column at the beginning of the release, called “Ed’s Letter,” editor Peter Muir marks the rise to Sv. Jure as a “Must Do”, and the climb to Sv. Jure is considered one of the best articles ever published in the journal.
Cyclist magazine has a tremendous impact on the global cycling community. Its influence is undeniable, and it is said to be the world’s largest cycling “decision maker” and “trendsetter”. Many readers around the world call it the “Cycling Bible”.
Apart from the cycling route itself, the article will present Makarska and the Imotski region as a perennial of Croatian cycling tourism, along with its accommodation and gastronomic offer. There is no doubt that after this article is released, the area should expect an increase in the number of international cyclists.
Hloverka Novak Srzic, director of the Tourist Board of the City of Makarska, commented on the excellent promotion for Dalmacija Danas.
“We are very pleased to appear in this ‘Cycling Bible’ that has a global impact with great ratings of top bicyclists. I cannot say anything but that I’m glad. This is the right time to present our destination on a global scale,” Novak Srzić said.
Makarska certainly has huge outdoor potential.
“Absolutely. What makes Makarska unique is the blend of the sea, the beach, and the mountains. You can be in the snow on Sv. Jure or smell the fresh mountain air in the summer, and on the same day, enjoy the Mediterranean climate in the beauty of our beaches. This is a great advantage to Makarska.”
In December, Makarska had many more visitors than a year ago.
“True, 1,500 guests more. Hotel Park was open, last year we invested in Advent. We never had concerts like Željko Bebek and Mladen Grdović before. All the investments have come back. The numbers are the ones that speak best. Next year, Valamar will have a hotel that will be open all winter, and this will be an additional trump card for Makarska and added value to winter tourism.”
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