Digital Souvenirs from Croatia: The Personalised Makarska Video Postcard

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When was the last time you received a postcard from a friend on their travels?

Thirty years ago, it was a popular way for people to share their holiday experiences with friends back home. And sunny images of an exotic and distant land would brighten the day of many a friend back home as they sifted through the bills and final reminders in the morning mail. 

And while postcards still do exist, the effort of buying stamps, writing messages and posting in a digital age means that the classic postcard is a rarity these days.  But the postcard concept, adapted to the digital age, is very much alive on the Adriaic coast, with a very cool new product. 

Meet the Makarska Digital Postcard. 

The brainchild of Vice Rudan, whose Makarska Riviera Beaches project has arguably done more to promote the region visually than anyone, Rudan has designed the first Makarska Riviera story video postcard, the first digital souvenir from the Makarska Riviera. 

Using his enormous archive of video footage of the region, including many of the exclusive villas, the Makarska Digital Postcard is a personalised service enabling you to send your holiday greeting of your location with your own video message included, back to friends and family back home. No need to go to the post office this time, for we live in 2021, just a few touches on your smart phone and all your friends can see the magic of the Makarska Riviera, or have a tour of the villa where you are currently relaxing. 

Designed for modern needs and communication channels, it is a personalised story tourist video postcard specially adapted for smartphones and social networks in a vertical format of 9:16 perfectly suitable for Instagram, Facebook, WhatsApp, TikTok and other digital media, lasting up to 30 seconds (reel and story length on Instagram and Facebook) 

The digital postcard is 15 MB in size, making it easy to deliver via Whatsapp, Messenger, Telegram, Viber and other messaging services to friends and family, or by e-mail.

All the customer needs to do to personalise the postcard with their message is to film one vertical and one horizontal selfie video on location, write down a short greeting note and send to Rudan via Whatsapp, Telegram, Viber for editing inside chosen postcard from our catalogue.   

All places on the Makarska Riviera will be included from Brela to Gradac, all 16 places will have their own video postcard. So far, to date, postcard videos from Makarska, Brela – Punta Rata & Podrače and Gradac are included in catalogue, as well as Makarska Riviera Sunsets story video souvenir

There is also a section for villas with pools to order fully personalised villa filming and then to provide guests with their own story video postcard. They send only one horizontal selfie video which is edited inside the villa video last frame

Check out a sample Makarska digital postcard from a villa above. 

So, if you haven’t sent a postcard for 30 years, and you are looking for a cool way to let your friends know how great your holiday is, and how beautiful Croatia is, why not check out the catalogue (which is expanding rapidly) on the Makarska Video Postcard website?


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