June 18, 2020 – The Tourist Board of Medjimurje County, in cooperation with Terme Sveti Martin and about 50 partners from the public and commercial sector, has launched a tourist campaign under the slogan “Medjimurje gives more!”.
Finally, a campaign focused on domestic guests!
Namely, HRTurizam reports that the ‘Medjimurje Gives More’ campaign lasts from June 15 to September 15, 2020, and was launched to achieve the best possible tourist traffic in the coming months, which has been greatly reduced. The main idea of the campaign is to offer the market a free bonus based on the realized consumption instead of competing in lowering prices, thus stimulating potential guests to decide to vacation in Medjimurje.
Instead of the classic discounts, Medjimurje decided on a different approach – with overnight stays or consumption, the guest gets added value through free content in the form of a bonus coupon.
Guests will thus receive a bonus coupon from accommodation, catering or other commercial service providers, provided that the guest has spent at least HRK 250 (once) in any of the commercial providers of catering and tourist services in Medjimurje.
Commercial partners hand over the coupon upon realization of the service, i.e., upon arrival at the accommodation facility, and with catering services after paying the bill. With the obtained coupon, the guest can visit one of the public tourist facilities and sites once or use one of the tourist services donated by public or commercial partners in the project.
The conditions and manner of using the coupon are published on a special website ( www.visitmeđimurje.com ) where you can follow the course of the entire action, as well as on the promotional leaflet that will be distributed with the coupons.
https://www.youtube.com/watch?v=v=aYvZf96o6Pw
For the needs of the campaign, a prize game was made, along with a special web page, and a video and visuals that follow the entire campaign. The campaign is also advertised through online and offline media.
With the campaign, tourist entities in Medjimurje County have clearly defined what they want to achieve, as the President of the Medjimurje County Tourist Board Rudi Grula pointed out, and that is to convey to markets the message that it is a safe, quality, interesting and meaningful holiday destination year-round, which offers a quality service for a “fair” price, and rewards guests with added value.
“The goal is to achieve as many guest arrivals and overnight stays in Medjimurje as the rest of the year, to extend the average length of stay of guests, to encourage higher consumption of guests who will choose Medjimurje for their vacation, but also to encourage the local population in catering and other tourist facilities in the area,” Grula points out.
The project involves about 50 partners who offer more than 100 free experiences that include sports activities and yoga, tickets for visits to museums and collections, guided tours, tastings of fine wines and delicious dishes, the use of e-bikes, event tickets, and fun adrenaline adventures.
“Medjimurje, with all its potentials, contents and awards, does not allow us to be average, but to give more in service and quality continuously. Such a positive project, with our standard and quality service to guests, gives even more content for free, which will make us stand out from the rest of the competition and show that we are a significant factor in tourism in Croatia,” said LifeClass Terme Sveti Martin, a partner that is involved in the project with a special offer.
Also, to mitigate the negative consequences of the coronavirus, Medjimurje County has announced a public call for grants to co-finance the work of travel agencies/tour operators.
With these grants, the County wants to encourage the growth of tourist traffic and consumption in the area, and for the implementation of the project, HRK 50,000 has been provided from the County budget. The support of the County amounts to HRK 50 per tourist overnight stay in the area, and the support will be paid based on the applications of the travel organizers until the end of 2020 or until the planned funds are used.
“Come to Medjimurje because Medjimurje gives you more – more nature, more health, more songs, more delicious dishes and wines, more quality and more security!” reads the message of the campaign that invites everyone to the region.
To read more about travel in Croatia, follow TCN’s dedicated page.
