As Poslovni Dnevnik writes, last week, the Tourex project was presented at Medjimurski dvori – the implementation of which is being carried out in cooperation with the company Malo selo (Croatia) and Pannonia Inferior (Hungary). This project is being co-financed by the Interreg V – cross-border cooperation programme involving Hungary and Croatia (2014-2020), and its total value reaches 349,210.00 euros with a support intensity of 75 percent.
Both companies run family restaurants that work to nurture the regional gastronomic offer and tradition and thus represent a tourist attraction in their market.
Partners and investors in the cross-border project Tourex – Marijan Martinjas and Gabor Kovacs emphasised the values of joint development of a new Medjimurje tourist attraction that will contribute to the overall tourism development of the rural areas of both destinations. Rudi Grula, the director of the Tourist Board of Medjimurje County, stressed the importance of mutual support with the aim of sustainable development of tourism in that continental Croatian county.
“The goal of this project is to diversify the tourist offer by developing new products. The ”Zrinski – Guardians of the Past” project is a jointly designed tourist product, based on local legends and myths. The project will develop common historical and fairy-tale content that will be presented by innovative IT solutions (software and hardware, including augmented reality) that will be available at the locations of project partners. This kind of tourist product will complement the existing catering and hospitality offer and provide facilities for the arrival and longer stay of guests at these destinations,” say the organisers.
The gastronomic brand ”Zrinski” will present a new, joint cross-border gastronomic tourism product that will be used in restaurants on both sides of the Croatian-Hungarian border. As part of this activity, the ”Zrinski” cookbook will be published, which will include several recipes of specialties prepared in the restaurants of the project partners.
The main goal of the new Medjimurje tourist attraction Fairytale Forest is to offer an active, fun and educational holiday to children, families and travellers of all ages, establishing a connection with nature that many of us have lost as a result of living in the fast-paced modern world.
Veronika Aurora Zrinski and Juraj Zrinski will lead you through the Fairytale Forest and introduce you to its mysterious inhabitants. The Fairytale Forest Theme Park is intended for families, as well as children of preschool and school age, with the aim of preserving and promoting the sustainable development of natural and cultural heritage.
“We’re looking forward to the realisation of the project and we’re looking forward to the day when we’ll be able to open the doors to our first visitors in August this year,” conclude the organisers, Tatjana and Marijan Martinjas.
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