October 31, 2020 – Move your borders, head to eastern Croatia! – is the slogan of the Osijek-Baranja County Tourist Board as part of the phenomenal #HeanOnEast concept.
Goran Rihelj of HRTurizam reports that the story was created last year for the needs of holding Croatian Tourism Days in Slavonia, and the great news is that the event has turned into a brand concept that continues. Thus, as a continuation of the story, an introductory slogan was created. The event was also held this year, but of course, on a much smaller scale due to the epidemiological situation.
New short promotional videos have now been recorded, promoting active and wine tourism and the gastronomy of Osijek-Baranja County.
Hedonism without borders – Colors, smells and tastes / #HeadOnEastCroatia
https://www.youtube.com/watch?v=v=ijJt8RupOb8
Hedonism without borders – Wine postcards / #HeadOnEastCroatia
https://www.youtube.com/watch?v=v=qnPnoQCBCB8
Hedonism without borders – active in nature / #HeadOnEastCroatia
https://www.youtube.com/watch?v=v=P2DkkFq-OrA
Goran Rihelj of HRTurizam emphasizes that without the activation of Croatian travel agencies, it is difficult to initiate a more serious focus on continental and rural destinations. The coronavirus crisis highlighted the need for nature, new destinations without large crowds, and a focus on the continent and rural areas.
The whole of Slavonia, Baranja, and Srijem already have something to offer and show, certainly enough for a seven-day program. However, first, the focus must be on three-day trips, i.e., a weekend trip to Slavonia.
“Move your boundaries, and start selling the continent in the market,” Rihelj adds.
#HeadOnEast is a great slogan and concept, and it is a great pity that it did not come to life as the slogan of the whole of Slavonia. But not all hope is lost, as moving forward through synergy is key.
Rihelj concludes – “You know, the distance between Osijek and Split and Zagreb is the same in both directions.”
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