Pag Outdoor: One of Croatia’s Most Exciting Active Tourism Projects

Daniela Rogulj

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HRTurizam reports that the island of Pag’s tourist boards, in cooperation with partners, launched the outdoor project Pag Outdoor Summer Weekend last summer, or active events held with licensed and experienced trainers in various forms of active tourism.

Thus, on weekends during July and August, a handful of outdoor events are organized throughout the island, such as cycling, Nordic walking, trail running, sea kayaking, stand up paddleboarding, windsurfing, running, walking, and quad riding.

The project, which was first held last year, was positioned as the best complete outdoor project in a destination. The synergy of all tourist boards on the island of Pag has also shown the importance of branding the whole island as one destination. 

Today, the entire Pag Outdoor project is being raised to a much higher level – with excellent branding of Pag’s entire outdoor story.

The event is connected by 4 outdoor activities (bike, trail, climbing, kayaking), but positions them in the absolutely unique Pag natural environment, thus developing tourism on the island in several directions.

In time, the calendar season will extend to at least eight months, just as it will simultaneously give additional content to develop several activities on the island, especially those related to hospitality, gastronomy, and specific agriculture.

The Pag Outdoor project’s success is the result of a joint association of the island’s tourist boards in Novalja, Pag, Kolan, Povljana, and Stara Novalja on the development of the project, followed by the support of the Ministry of Tourism and Sports. Funds were welcome to enrich the spring activities and the introduction of bike standards before the start of the season.

The approved funds also enabled the graphic design of the logo for each segment of the outdoors, which was necessary to continue the promotion and branding of the Pag outdoor project.

In addition to the specific colors associated with the activities, there is a common and strong emphasis on the togetherness of the islands within the project. In this way, Pag joins the best Croatian communities in which the outdoors brings excellent results. Along with Istria, which has a vital role, almost all Kvarner islands have excellent outdoor programs – above all, Krk and Cres, Rab, or Brač in Dalmatia.

“The Pag outdoor project’s visual identity showed all the peculiarities of the island with an emphasis on the rarity of Pag, respecting the standards of the regional tourist boards. The fact that this is the only island located in two counties, all its colors show how colorful and distinctive the island of Pag is. What used to be an obstacle in certain situations was turned into a comparative advantage in a graphically interesting and attractive way. I emphasize that the key to the success of the Pag outdoor project was to unite and create a unique destination for the whole island, which we are all very proud of,” said Marina Sciran Rizner, project coordinator and director of the Novalja Tourist Board, and added that the project was realized with the efforts of all stakeholders, but also the advice and assistance of numerous external partners, with special emphasis on top outdoor professional Martin Čotar.

“Five years ago, we adopted a common visual destination of the island of Pag, we synergistically present our tourist offer at fairs, and now we have taken big steps into the outdoor future of the island by connecting Pag, bike and trail paths, climbing areas and kayaking at sea.”

Last year, the planned project activities were carried out, such as the analysis of the existing trails on the island of Pag, the guidelines for the development of bike and trail paths were defined, and the visual identity of Pag Outdoor was created.

HRTurizam adds that it will take at least another three years for this project to fully come to life and give maximum indisputable results.

Then, Pag Outdoor will surely be one of the most exciting Croatian outdoor platforms. Through this project, Pag will become one of the most desirable Croatian destinations for an increasing number of outdoor fans who can have all levels of excitement – from family gatherings with nature to very demanding adrenaline competitions.

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