Rab Town Presents Tourism Development Strategy Until 2030

Daniela Rogulj

Romulic & Stojcic

Romulic & Stojcic

October 26, 2020 – At the last session of the Rab Town City Council, the Strategy for Rab Tourism Development until 2030 was adopted.

HRTurizam reports that experts from the Faculty of Management in Tourism and Hospitality, led by Dora Smolčić Jurdan and Danijela Soldić Prlet, were in charge of drafting a new tourism development strategy for the town of Rab. Rab is a modern destination of authentic island experiences, rich natural and cultural heritage, happy and hospitable hosts, explains the new vision of tourism development in Rab.

Among the most prominent shortcomings that potentially slow down the tourist development of Rab are still high seasonality, transport infrastructure and connections with other islands and towns, lack of innovative off-season facilities, inadequate structure and quality of accommodation, insufficient beaches, insufficient use of locally produced food and drinks and the lack of a strong brand. Although the situational analysis showed several strengths and positive aspects of tourism in Rab when considering future development, all aspects of the current situation (especially weaknesses) were taken into account to offer more concrete measures to combat such shortcomings, the authors say.

From the set vision, four strategic goals emerged, which, in addition to natural and socio-cultural ones, also respect the economic aspects of tourism development. These are integration and improvement of the offer of Rab, placement of local products through tourism, activation of all city resources to extend the tourist season, raising competitiveness, and conquering new markets.

According to the authors of the study, the well-being of people and quality living conditions on Rab are the common denominators for all established priorities of Rab, which is also the basic meaning of responsible tourism development.

Considering the resource base, the level of development of the tourist offer of Rab and taking into account the future market perspective as primary tourist products until 2030, the following are identified: sun and sea, cultural tourism, nautical tourism, and sports and recreation. Health and rural tourism can be especially emphasized as secondary tourist products.

In addition to retaining key markets, the authors also suggest activating new potentially significant markets such as the United Kingdom, Scandinavia, and Asian countries. Based on the established specifics of Rab and situational analysis, the starting points for positioning Rab as a tourist destination were determined, divided into three basic groups: natural resources, cultural and historical heritage, and perceived quality of life.

You can read the entire tourism development strategy of Rab town until 2030 here.

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