Holiday Homes with a Story: Branding Rural Accommodation in Varazdin County

Daniela Rogulj



November 11, 2020 – “Holiday homes with a story,” a project that brands rural accommodation in Varazdin County, continues to expand.

HRTurizam writes that after the Varazdin City Market initiated the delivery of groceries to the homes of Varazdin citizens, now groceries from the market can be directly delivered to all guests thanks to “Holiday homes with a story.”

The first step of connecting agricultural producers in the Varazdin region with holiday homes was realized through the so-called “Varaždinske kištrice” (see photo below) which each group of guests receives as a welcome gift and aims to present indigenous products of Varazdin County.

Namely, the Varazdin County Tourist Board has provided this for free ​​for all “Holiday homes with a story” members, and it currently contains Varazdin pumpkin oil, gingerbread, honey, buckwheat flour mlinci, lavender and eco-cosmetics, and tourist brochures with all relevant information.

The availability of fresh food, without leaving your holiday home has been recognized as an opportunity to better connect small farmers with tourism and involve the wider local community in developing and raising the quality of the project.

Fresh food delivery can be ordered from Monday to Saturday. The completed order leaflet, which can be found in every participating holiday home, must be photographed and sent to the e-mail address: [email protected].

The Varazdin market has a Certified Peasant Market status, which guarantees sales directly from producers and the ecological origin of products. The price of delivery depends on the distance of the holiday home, and the price list of groceries can be checked HERE.


TZ Varazdin County

This is certainly a step further in involving small farmers in tourism and responding to the needs of modern guests who believe that “eating local, healthy, and homemade” on vacation or traveling is increasingly important.

Furthermore, Varazdin pumpkin seed oil is the first in Croatia to protect its name and geographical origin. The fact that Varazdin pumpkin seed oil won two gold medals at the prestigious world competition Monde Selection in Brussels in May this year confirms that it is a top product.

Varazdin County has seven products under one of the forms of protection in the European Union and/or in Croatia. In addition to pumpkin oil, these products include Varazdin cabbage, Zagorje turkey, Zagorje mlinci, Varaždin klipič, Zagorje struklji, and Zagorje acacia honey. 

There are currently 45 holiday homes with a total of 220 beds included in this project.

According to data before the coronavirus pandemic, about 90 percent of tourists who visit “Holiday Homes with a Story” are Germans, Danes, and Scandinavians. On average, they stay a minimum of seven nights. You can find out more about the whole project and a list of all the homes with a story on the dedicated website.

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