In August, the heart of the tourist season, Split-Dalmatia County is pleased to host an increasing number of tourists who will spend warm summer holidays by the sea, in the green heart of Inland Dalmatia, or on our islands.
In the first half of August, 89% of tourist traffic was recorded compared to 2019. There are as many as 88% more nautical guests compared to the same period last year. Almost all destinations in the County have reached or surpassed last year’s figures, which means that we are well organized, and the realization of such a great season in excellent business conditions is the result of excellent cooperation between the private and public sectors in preparation, organization, and implementation of this tourist year. On this occasion, Split-Dalmatia County Tourist Board director Joško Stella revealed his impressions.
What are the tourist results in Split-Dalmatia County?
The first half of August in Split-Dalmatia County is only 11% worse than the record 2019. On August 10, we reached the tourist figures corresponding to the total tourist traffic realized during 2020. With each new day, we are one step closer to the record year 2019, and it is necessary to remain organized and disciplined and adhere to the prescribed epidemiological measures.
In the first 15 days of August, there were 418 thousand arrivals and 2.7 million overnight stays. Since the beginning of 2021, there have been 1,459,233 arrivals and 8,565,826 overnight stays, 55% more arrivals last year, and 47% more overnight stays than last year.
Which markets record the largest number of arrivals?
Observing the share of guests according to the countries they come from in 2021, we record excellent results from the Polish, German, Czech, Hungarian, Slovak, and French markets.
The French market is up 265%, Slovaks up 200%, Hungarians 180%, and Germans by 110%. Thus, on August 12, we reached the tourist figures corresponding to the total tourist traffic realized during 2020.
How much did this year’s tourism results surprise tourism workers?
This year’s uncertain and extremely stressful season for Split-Dalmatia County tourist workers, with a significant increase in tourist traffic in July and reservations and excellent announcements of guests in August, instills new optimism and hope that significant arrivals and overnight stays will mark the tourist months ahead and especially postseason. The number of guests visiting us has been growing steadily since mid-June, to be visited in July by 710,000 tourists who made 4.3 million commercial overnight stays, an increase of 62 percent in arrivals and 48 percent in overnight stays compared to the same month last year.
The current guests from Central Dalmatia left satisfied. That they passed on their impressions to others is confirmed by the growing number of airlines from Europe to Split, which means that airlines are following the growing interest of guests to come to our county.
How much has the favorable epidemiological situation affected our target markets?
Due to the favorable epidemiological situation, for which everyone in the tourism sector has been carefully preparing, Croatia is classified as a risk-free area according to the new rules introduced by Germany on August 1 for its citizens returning from other countries. Following the circumstances dictated by epidemiological measures, our hosts in tourist places have made an effort to organize and offer guests some new outdoor facilities that will not jeopardize their safe stay and will give them a pleasurable and experience-filled vacation.
How did Split-Dalmatia County prepare to receive such a large number of guests in complex circumstances?
In August, as the most generous tourist month in the business year, Central Dalmatia is ready to welcome its long-awaited guests and tourist companies, hosts in family accommodation, marinas, and camps, following strict epidemiological measures and safety standards. Like the whole of Croatia, which is currently the safest EU member in the Mediterranean due to the epidemiological situation, Split-Dalmatia County hosts world-famous people every day, who send the best marketing message of our tourism to the world.
In special circumstances, we communicate information about our safety and readiness for tourism to foreign partners, CNTB offices, and foreign media, which are our frequent guests. Despite the complex circumstances, tourism staff is ready to respond to all job requirements to ensure a safe stay to the satisfaction of all guests who arrive on holiday in our county.
We also have excellent results in July. Which markets achieved the largest number of arrivals and overnight stays?
According to data from the eVisitor system in Split-Dalmatia County, 710,671 guests stayed in commercial accommodation in July, 62 percent more arrivals than in July last year. They realized 4,318,121 overnight stays, an increase of 48 percent. In July, the largest number of arrivals and overnight stays from foreign markets were made by Poles (119,839 arrivals and 913,073 overnight stays). Tourists from the Czech Republic recorded 74,972 arrivals and 554,399 overnight stays, Germans 69,804 arrivals and 447,828 overnight stays, and tourists from Slovenia 42,209 arrivals 328,234 overnight stays.
In the first seven months of this year, there were 1,033,065 guests in commercial accommodation in Split-Dalmatia County, which grew 70 percent compared to the same period last year. In addition, 5,843,606 overnight stays were realized, which is an increase of 58 percent, compared to the first seven months of last year.
As much as 40% of all nautical nights were realized in Split-Dalmatia County. So what are the expectations for August and the post-season?
In July, boaters mostly visited the waters of Split-Dalmatia County. Thus, in July in Central Dalmatia, 41,202 boaters realized 257,492 overnight stays, almost 40 percent of all nautical overnight stays in Croatia.
In the first half of August, there were 19,212 arrivals and 152,467 overnight stays, 88% more arrivals, and 131% overnight stays. Since the beginning of the year, there have been 99,720 arrivals and 650,000 overnight stays, an increase of 155% in arrivals and 146% in overnight stays. We expect an equally good second part of August and a good post-season.
We are extremely proud that we have successfully realized a virtual display of sea routes in cooperation with colleagues from the county. Google Maps have the most users in the world, they number in the hundreds of millions, so it is imperative to be well-represented on them. These are the maps on which most navigation devices are based today. The vast majority of our guests use these maps when arriving at the destination. By bringing a virtual display of sea routes to almost every place in our county, guests can tour our entire coast before their arrival virtually. This service is a novelty globally and will make it much easier for boaters to find the desired destination. And when they actually arrive at the location, they will feel like they have already been there. So far, over 14 million views have been recorded. Also, this project has a significant social and communal purpose, achieving more transparent, accountable, and efficient management of maritime assets.
For more, make sure to check out our dedicated travel section.
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