Split Tourist Board Looks to San Sebastian Model for 365 Tourism

Daniela Rogulj

October 24, 2019 – The Split Tourist Board is looking at the model of San Sebastian, Spain, to develop 365 tourism in the city. 

Organized by the Split Tourist Board, Dalmatinski Portal reports that representatives of private renters, hoteliers, travel agencies, camps and museums visited tourism representatives in the city of San Sebastian, Spain, where they exchanged their experiences of managing a tourist destination that successfully realized year-round tourism.

The Donostia – San Sebastian Tourism Organization prepared a series of presentations for the Split representatives for them to get acquainted with the products of the city and the wider region. This especially focused on congress tourism they are successfully developing, as well as ways to attract guests all year long. By the size and population, this Spanish city is most similar to Split, with its strategic commitment to year-round tourism based on the offer of culture and gastronomy, and according to Trip Advisor, next to Bilbao, San Sebastian was selected as the best European destination. 

Among the various topics in destination management, the development of musical events was particularly discussed. In addition to investing in destination development, San Sebastian has an average hotel occupancy of 300 days a year. Thus, as part of this visit, Split’s tourism representatives had the opportunity to hear and see their experiences in managing the destination that led to such business results.

San Sebastian cooperates with the Tourism and Hospitality School in educational and tourism experiences, which presented an opportunity to exchange knowledge and skills, especially in light of the fact that in the first nine months of this year, the number of overnights by Spanish guests in Split increased by 20 percent compared to last year.

Recall, Alijana Vukšić, director of the Split Tourist Board, revealed that 837,125 guests visited Split in the first nine months of 2019, with almost 2.5 million tourist overnights achieved. Thus, 67,000 more guests chose Split for their holiday than last year. 

American tourists make up the biggest market for Split, followed by the United Kingdom. The U.S. and U.K. tourists are followed by the French, Germans, Australians, Spanish, and Italians.

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