The Total Croatia tourism portal (which you can visit HERE) was presented on Monday in Dubrovnik, with more than 130 subpages that bring together key information about Croatian destinations in 15 languages, including English, German, French, Spanish, Italian, Polish, Japanese, Chinese but also Croatian. Eminent tourist companies in the country have already recognized its value.
The portal was presented as a new web platform with various information about Croatia at a hybrid press conference (live and online) by its founder Paul Bradbury, a Briton who has lived in Croatia and has promoted Croatia for years, and communication experts Krešimir Macan and Nikolina Vicelić, who also called the portal a “national tourist portal.”
According to Bradbury, the portal is part of the Total Croatia News (TCN) family, within which it has been publishing articles, news, and all things about Croatia for about 18 years. He pointed out that many want to visit Croatia, for which they need accurate and quality information.
Thanks to Total Croatia, everyone planning a holiday in Croatia will be able to easily and in one place find all the necessary and useful information – in their own language – on this new Croatian tourist portal which, together with the award-winning Viber community Total Croatia Travel Info, represents a kind of virtual reception of Croatia, said Paul Bradbury.
According to Bradbury, journalists and writers such as Marc Rowlands, a former journalist of the English Guardian and Time Out Croatia, Morana Zibar, stars of the HTV quiz Potjera and gastro blogger, Nikola Pezić, anthropologist, translator, and founder of Eat Istria and many others write for the portal. This unique project has already been recognized by eminent companies such as Sunčani Hvar, Hilton Hotels in Zagreb, Falkensteiner Hotels and Residences, Punta Skala, Savills Real Estate from Dubrovnik, Adriatic Weddings Croatia, Algebra, and talks are currently underway with other interested tourism companies and small businesses in some destinations.
The goal of the new portal is that by properly planning keywords and using other Google tools, information published on Total Croatia becomes the first choice for visitors planning a vacation in Croatia, as it is the best-ranked website about Croatian tourism on Google in foreign languages.
At Monday’s press conference, Bradbury pointed out that the portal offers the best and timely tourist information about Croatia and answers questions that visitors coming to Croatia want to know more about in their own language.
“We create exciting content about Croatia that we observe through the eyes of visitors, using local knowledge and advice,” Bradbury said.
“Many have wanted to come to Croatia for a long time as digital nomads and as tourists, and during a pandemic, but they lack real information in their languages. Now it is offered on a new portal in which we were guided by innovation and communication. The most important thing is to give tourists what they want. Among other things, it is certainly destination information in their languages, which we prepare in collaboration with the local population,” Bradbury said.
Bradbury mentioned Romanian tourists, adding that he “does not know if the Croatian National Tourist Board has ever had information for them in Romanian.” He also referred to the weak public-private cooperation in tourism in Croatia and mentioned some exceptions of good practice, such as those in Dubrovnik and Zagreb, where he encountered cooperation with tourist boards and city administrations.
He added that they do not need anything from the Croatian Tourist Board and cooperate with many hoteliers and destinations, noting that a “new wave of tourism” is expected in Croatia.
Krešimir Macan, the communication expert of Manjgura and Mediacor and this year’s HUOJ International Grand Prix Crisis Communication Award winner, stressed the importance of using new digital communication tools in the tourism industry, especially during the current coronavirus crisis.
“Last year, the whole world faced the challenges of COVID-19 for the first time, but, regardless of the pandemic, the world did not stop, and all tourists who wanted to visit Croatia found a way to come. The Viber community Total Croatia Travel Info was an invaluable source of data for all guests who received all the necessary and accurate information and answers to questions in their own language and in real-time, regardless of whether they came from New York, Toronto, or Budapest. With exceptional experience working with the Viber community, Total Croatia is an additional step forward. We will meet everyone who is thinking of coming to Croatia using modern digital communication tools. Paul is creating the platform that 21st-century tourism needs!” Macan said.
Total Croatia offers a different view of Croatian beauties viewed from someone that loves Croatia, Paul Bradbury, who 18 years ago replaced cold Manchester with sunny Hvar. He has won numerous tourist awards such as the Marco Polo Fiet Award for International Promotion of Croatia for 2014, Marco Polo FIJET Award for the promotion of Advent in Zagreb in 2017, Medical Travel Media Awards for the best online article in Kuala Lumpur in 2019, and the International Medical Travel Journalist of the Year award from the Medical Travel Media Awards in Kuala Lumpur in 2020.
Bradbury also wrote two tourist guides, Hvar: An Insider’s Guide and Split: An Insider’s Guide. Paul often writes or is quoted in numerous English media and is an occasional columnist for the Index.hr portal. He founded the news portal www.total-croatia-news.com, which is often the starting point for many international media that have visited Croatia, such as The New York Times, Sunday Times, Travel & Leisure, and many others. Last year, the invaluable promotion of Croatia and Dubrovnik was brought by the American television channel ABC, whose reports on Croatia, as the only EU country to receive American tourists in the summer of 2020, were watched by millions of Americans. The first contact for the ABC team regarding their visit to Dubrovnik immediately after the first wave of the pandemic was the Viber community Total Croatia Travel Info.
For more on travel in Croatia, follow TCN’s dedicated page.