Index.hr reports that just before Easter, the Valamar Riviera Hotel Group plans to open three hotels in Porec, two on Krk and one each in Rabac, Rab, Makarska, and Dubrovnik, and will also operate two camps, on Krk and Rab. For the spring holiday, Valamar expects domestic guests, just as they had during winter.
Valamar Riviera is the largest hotel group in Croatia, which manages 36 hotels and 15 camps in Istria (Porec, Rabac), Krk, Rab, and Hvar, and in Makarska and Dubrovnik, most of which open in May. Valamar also manages a hotel in Obertauern, Austria.
“In our northern destinations in the upcoming tourist season, we expect the most guests from Germany, Austria, Slovenia, and Poland, and in the southern locations, guests from Great Britain, France, Germany, and Croatia. During this winter, there were mostly domestic guests in the open facilities of Valamar, and we expect them during the Easter holidays, mostly in the arrangement of weekend stays,” said Valamar.
Regarding tourist demand, they note that this year, similar to last year, higher demand is recorded by car destinations and camping resorts, with the expectation of intensified last-minute booking. Simultaneously, prices are said to be “dynamically determined through a ‘revenue management’ system according to Valamar’s usual business practice.”
“In all facilities and in 2021, the V Health & Safety program is applied following safety standards in Croatia and the recommendations of international health organizations, which in addition to high health, safety, and environmental standards, guarantees the improvement of cleaning protocols. Guests are provided with 24-hour support in case they need health care,” said Valamar.
Valamar has also developed a package of measures through which it organizes all necessary health services for guests during their holidays, which includes the organization of antigen and PCR testing within the accommodation facility, as well as covering the costs of extended stay for people with COVID-19 and everyone included in their reservation.
Without giving exact figures, they point out that for this season, they are opening a “significant number of seasonal jobs,” for which they offer a minimum net income of HRK 5,000 for the monthly fund of hours, accommodation, hot meals, and other benefits.
By the way, Valamar reached 7,000 employees in the record 2019 in the peak summer season, while according to the data from the business report for 2020, there were about 4,000 in the summer of 2020.
At the beginning of April 2020, Valamar launched the “Pause, Restart” program to preserve all jobs, which was extended until 31 March 2022 with the support of social partners. Under this program, all Valamar employees sent on standby without the obligation to work were provided with a salary compensation in the amount of 60 percent, but not less than 4,250 net kuna, with the support of the government’s to preserve jobs in the affected industries.
Among the news for this tourist season is the launch of the lifestyle brand [Places] following the trend in the international hotel industry for lifestyle hotels that are aimed at creating a unique experience with authentic service, which emphasizes the most valuable in the destination and contributes to nature conservation and environmental sustainability.
Such hotels attract modern travelers, primarily “millennials” and young professionals. The first hotel under this brand is Hvar PlacesHotel in Stari Grad on the island (former hotel Lavanda from Helios Faros, which is in partnership with a pension fund PBZ Croatia osiguranje taken over in 2019).
They are investing around 53 million kuna in the hotel’s renovation, and according to current plans, it will open in mid-May.
This is where guests from the markets of Great Britain, the USA, Germany, and Austria, but also Croatia, are most expected.
Hvar as a destination is “positioned in the market segments of younger, relaxed, and at the same time, experientially and environmentally aware people,” said Valamar Riviera Vice President for Sales and Marketing Davor Brenko.
“We have high expectations from the new brand in the future, and in the next period, we plan to open several more such hotels,” Brenko announced.
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