Vir Municipality to be Featured on Popular German TV Channel

Daniela Rogulj

February 3, 2020 – Vir Municipality will be featured in one of the strongest national television channels in Germany, which will present the municipality as a tourist center with an emphasis on cycling tourism and family tourism.

“The intensive marketing and business campaign of the Vir Municipality representatives in the German tourism market, which began at the fairs in Stuttgart and Cologne in mid-January, continued with the participation at major fairs in Berlin and Düsseldorf. The Berlin Grüne Woche 2020 is a unique international exhibition of food, agriculture and gardening, bringing together more than 80 international ministries and food producers as the starting point of the Global Food and Agriculture Forum. In its 85th International Week, Berlin Green Week highlighted the importance and rich offer of a fascinating world of food and drink, renewable raw materials, organic agriculture, gardening and, above all, rural areas, which will become increasingly important in the future,” said the Vir Local Government for Vecernji List.

“It is a large global gathering of culinary diversity with a variety of food concepts and a wide range of fresh produce markets, and as the Republic of Croatia was a partner country at this fair, Prime Minister Andrej Plenkovic also attended the opening. We have agreed to cooperate with the OPGs who presented at this year’s Grüne Woche, so our guests and exhibitors will be at the Autumn Vir Gastro & Wine Festival,” Deputy Mayor Vir Antonio Vučetić said about the general impression from Berlin Green Week, attended by the Vir delegation.

Along with Deputy Vučetić, the Vir Municipality is also represented by municipal councilor Nikolina Vučetić, the director of the destination company Vir tourism Kristina Perić and the director of the Vir maintenance company Marino Radovic.

“We have agreed to cooperate with Berlin Brandenburg TV, whose team will shoot a promotional tourist film about our island for the German market. This is one of the strongest national television channels in Germany, which will present Vir as a tourist center with an emphasis on cycling tourism and family tourism,” stressed the Virski List director about the importance of promoting in the German market.

“Agriculture Minister Marija Vuckovic, President of the Croatian Chamber of Commerce Luka Burilovic and Director of the Croatian National  Tourist Board Office in Germany Romeo Draghicchio also attended the big Berlin event, and the Vir delegation also spent time with the high representatives of the Republic of Croatia, while in Düsseldorf, at an exclusive Düsseldorf Boat Show event, the Vir delegation hung out with Claudia Grginić. This is a story about a Vir weekend, the well-known Markuševec shipping company, and the director of the family-owned company Yacht Grginić, whose charter fleet with the nine-meter Mirakula 30 and the twelve-meter Mirakula 40 has long won over the European market. This fair was also used for establishing business and agency connections, presenting the island, its beauties, and the overall tourist offer,” the local government added.

“The importance of appearing on the German tourist market is best illustrated by the fact that in the last year, 17,604 tourists from Germany came to the island of Vir, who realized 224,717 tourist overnights. Germany is the second-largest market for Vir by overnights and third by tourist arrivals, so in addition to a significant 12,800 overnights on average (only Slovenes have more), Germans still represent a great tourism potential and a challenge for Vir tourism,” they added. 

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