There are numerous attractive towns, villages, and micro-regions around the Croatian capital Zagreb. Some of them are well known among Croatians, most of them unfairly neglected by international travellers. However, things are changing at a rapid pace and we are seeing an increase in promotional actions uncovering the wonders of Central Croatia. The Gourmet Tourism project is a joint effort by tourism boards of three towns: Sv. Ivan Zelina, Jastrebarsko, and Samobor and aims at promoting the food and wine offer in these three areas. This project is backed by the Zagreb County Tourism Board and authorised by the Croatian Ministry of Tourism and Sports.
Increasing visibility of Jastrebarsko, Samobor, and Sv. Ivan Zelina
The primary goal of the project is to communicate a local offer of authentic food and wine more clearly and efficiently by creating interactive and printed maps, a promotional website (www.gowine.hr), WebVR app, as well as to give the project its own recognisable visual identity. The most attractive parts of all these three areas covered in the project are their wine roads. Using stylised maps, the users will now have an easy time navigating them. The locations of numerous local wineries and countryside estates offering quality, authentic bites and sips are now there for all to find and enjoy. With plenty to explore in the area, the creators of the maps had their hands full at selecting those local businesses that will represent the area well.
The presentation of the project itself took place at the beautiful Mirnovec Ethno Farm. While there was plenty of information to go through, representatives of the three tourism boards and their associates kept the protocol dynamic and interesting. With plenty of mouth-watering local food and delicious wine, all gathered members of the press were able to taste for themselves exactly what wonders lie in the vicinity of Zagreb. Well-known names of the Croatian food and wine scene: Mr. Bakalovic, Mr. Spicek, and Mr. Spiranec created a lunch menu perfect for showcasing the finest this region has to offer.
So, next time you get a chance, make sure to explore the areas of Jastrebarsko, Samobor, and Sv. Ivan Zelina. With gowine.hr and all the local information one click away, you now officially have no excuse not to do so. Just make sure you go hungry and thirsty.
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