Research from Zadar: Cruise Ship Guests Spend 55 Euro Per Day

Daniela Rogulj

February 13, 2020 – Cruise ship guests spend an average of 55 euro a day, and spend most of their money in Solana Nin – or 248 euro, according to a survey by the Tourism and Communication Sciences Department of the University of Zadar. The Department surveyed cruise ship tourists that sailed to Gaženica port in Zadar from July to October 2019.

HRTurizam reports that an interesting fact is that cruise ship guests on the Zadar peninsula spend, on average, 43.27 euro, and in the survey, also mentioned shortcomings whose solution would result in significantly higher consumption. The tourists complained about the insufficient number of exchange offices, the inability to pay by card and euros, and the insufficient number of sellers in stores that can serve a larger group of guests in a short time. Zadar now has an unmistakable indication of what to do to increase cruise ship spending, and can learn a lot from this data.

During their stay on land, respondents spent the most at cafes, on souvenirs and in restaurants, and given during their short stay in the destination, their average personal consumption was relatively high.

It is also interesting that cruisers guests made the most purchases in Solana in Nin, where they spent as much as 248 euro per person on average, which is a result of the fact that they had enough time to make purchases. However, they were also drawn to the attractive offer of Solana, which is adapted to the wishes of tourists.

This interesting research, which was presented in Zadar on Wednesday, was conducted with a semi-structured questionnaire and had the characteristics of a scouting survey. As the authors say, the results outline the profile, behavior and attitudes of cruise tourists included in the sample. A random sample of respondents included 1,315 respondents over the age of 18 who, when disembarking from the Zadar port, visited the old town of Zadar or made some of the excursions offered in Zadar County and other neighboring counties. Just over half of the surveyed visitors visited the Zadar Peninsula, and the most attractive destinations were the Plitvice Lakes and Krka National Parks, the town of Nin and the Zrmanja River.

“The respondents are from Germany, Great Britain and Spain, which is partly conditioned by the established cruise lines that land in the city of Zadar. The respondents are mostly older, which is in line with typical tourists traveling with this kind of transportation. Also, these are mostly experienced cruise passengers who are first-time visitors to Croatia and Zadar, so it can be concluded that they prefer this form of tourist travel and choose routes on which they have not sailed during their cruises so far, said Prof. dr. sc. Bozena Krce Miocic.

Visiting the old town or other tourist locations around Zadar was most often motivated by new experiences and experiences, attractions primarily the Sea Organ and Greetings to the Sun, but also cultural and natural heritage and the desire to feel and experience the atmosphere of the destination.

The overall satisfaction and impression of the surveyed tourists are at a very high level, from which it follows that they would recommend a visited destination to their friends and relatives. Most guests would love to revisit Zadar and other destinations, primarily for enjoying the peace and the preserved environment, gastronomy and cultural heritage. However, despite the positive impression of the cruise tourists surveyed, it should be emphasized that there are still supply elements that need to be continuously improved in order to meet this specific segment of tourist demand, concluded the research authors at the University of Zadar’s Department of Tourism and Communication Sciences.

This research is important to consider when 124 cruisers with as many as 182,682 passengers sailed to Gaženica, Zadar’s passenger port, which was named the world’s best cruise ship last year.

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