Sun and Sea No Longer Motive for Tourists Coming to Zadar County

Daniela Rogulj

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The sun and the sea are no longer the main motives for tourists to coming to Zadar and Zadar County, according to a survey conducted in 2018 by tourists using low-cost airlines to the area, reports HRTurizam on February 18, 2018. 

The most significant results of the research were presented in Zadar County’s Grand Hall to representatives of tourist communities, local self-government units, HGK – Zadar County Chamber, National Park Krka and tourism sector employees.

The research was conducted by the Department of Tourism and Communication Sciences of the University of Zadar at Zadar Airport’s outbound terminal from June to November 2018. The sample was taken of 866 respondents aged 18 and over who stayed at least two overnights in Zadar County.

“The research results show that tourists of low-cost air carriers behave according to tourist trends, since they do not only stay in Zadar and Zadar County, but are extremely mobile, and therefore visit all of Croatia, especially Dalmatia and protected areas such as national and nature parks,” said Tomislav Klarin of the Department of Tourism and Communication Sciences of the University of Zadar.

Also, their arrival is inspired by various motives, among which the sun and the sea are no longer dominant, but tourists want new experiences and experiences through gastronomy, culture and entertainment, sports, recreational and health facilities, and staying in preserved nature. This is also reflected in the content they used, or through increasingly complex requirements for specific content in the destination.

When booking accommodation and researching information about the destination, the tourists surveyed said that they significantly use Internet services, including online booking services, travel websites and social networks. They collect a lot of information from their relatives and friends, and they would recommend Zadar and Zadar County as a destination to their relatives and friends.

“Their satisfaction arises from the results of the survey, as it can be concluded that the respondents are mostly satisfied with what Zadar and Zadar County provide them. It should be emphasized that there are still elements of the offer that should be continuously upgraded. We are happy that the consumption per person, per day, amounted to 97 euro, which is above-average for consumption in Croatia,” said the County’s deputy for the economy, tourism, infrastructure, and EU funds Lovro Jurišić.

The research results outline the profile, behavior, and satisfaction of tourists using low-cost airlines to Zadar and Zadar County.

Tourists surveyed come mainly from Great Britain, Germany, and France, as well as other European countries, which are conditioned by the established low-cost airlines, while respondents are mostly younger, which is in line with the typical travelers using this type of transport.

You can see the survey here.

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