A Fairy Tale in the Palm of Your Hand: Zagorje Releases Stunning New Promo Video

Daniela Rogulj

Updated on:

Krapina-Zagorje County published a new promotional video that aims to present the most successful tourist destination of continental Croatia to the highest possible number of potential guests, reports HRTurizam on April 12, 2019. 

The “Fairy Tale” tourist campaign, as the new video is also called, has already helped bring excellent results to the area. Namely, last year, 159,200 arrivals and 349,000 overnight stays were recorded in Krapina-Zagorje County, which is an increase of over 12 percent in arrivals and 7 percent in overnights compared to 2017.


“The most important markets are Slovenia, Germany, Poland, Bosnia and Herzegovina, Italy and Austria. With new promotional tourist videos and all other promotional activities in Zagorje we want to attract couples, families with children and tourists looking for a destination where, through history, culture, art, gastronomy, thermal baths and bays, they can experience modern, active holidays in a traditional environment,” said Sanja Skrinar, head of the Tourist Board of Krapina-Zagorje County.

Željko Kolar, the prefect of Krapina-Zagorje County, highlighted the tourism success of the area.

“We have come to a level where we are the best – we are the best destination for continental tourism in Croatia. Now is the right time to brand per sector. We will have our main brand – our ‘Fairy Tale in the palm of your hand’, and we will break it out in some subcategories so that the promotion of the destination can be brought to another level.”

In recent years, the county has invested quite a lot of resources into tourist infrastructure. A new campsite opened in Terme Jezerčica, and a hostel in Desinić. A new hotel is being built in Krapinske Toplice, in Zabok the Gjalski castle is being renovated, and in Stubičke Toplice, they will soon begin restoring the hotel Matija Gubec and the cult hotel Slamarice. The opening of new accommodation facilities is underway with the creation of new tourist facilities and attractions. In Krapinske Toplice, guests can try the simulation of a helicopter ride at the Heli Center Toplice, and in Oroslavje they can walk through the Science Park, ride quads or fly a hot air balloon above Zagorje.

The promotional video was filmed by director Jasenka Haleuš and produced by Krijas. 

“The four-minute movie that has a shorter version was filmed last summer in over thirty locations – from those most famous such as Veliki Tabor, the Krapina Neanderthal Museum and Marija Bistrica, through untouched nature to newly discovered locations including Bedekovčanska Lake and the old-timer museum Presečki. The film also used sixty-four people, the people of Zagorje in love with their Zagorje,” Haleuš pointed out.

The great potential of Zagorje in the frame of Europe is the medicinal thermal waters that favor the development and strengthening of health tourism, one of the fastest growing tourist branches in Croatia. This fact prompted Zagorje health and tourism workers to establish a cluster of Zagorje, whose common goal is to create a recognizable health-tourism product.

To read more about travel in Croatia, follow TCN’s dedicated page


Subscribe to our newsletter

the fields marked with * are required
Email: *
First name:
Last name:
Gender: Male Female
Please don't insert text in the box below!

Leave a Comment