November the 4th, 2026 – The Croatian National Tourist Board (HTZ) has officially kicked off its winter campaign, showcasing Advent up and down the country in London.
This very influential London fair brings together more than 4,000 exhibitors from 180 countries, and Croatia is presenting its offer with the participation of more than 30 domestic co-exhibitors. Zrinka Gabelica Toplek reports for Poslovni that the Croatian National Tourist Board is currently showcasing a very intensive winter promotion campaign and preparations for the next tourist year. Key activities include appearance at one of the world’s largest tourism fairs, WTM London, which is currently going on, as well as the launch of the first national campaign for Advent events.
The Croatian delegation is led by the Minister of Tourism and Sport Tonči Glavina and HTZ director Kristjan Staničić, who will hold meetings with leading British and global partners, including airlines and tour operators such as EasyJet Holidays, British Airways, Jet2Holidays and the ABTA association. “WTM London as one of the world’s leading tourism business gatherings enables us to have direct contacts with key partners. It’s also an opportunity to open new possibilities for Croatian destinations, and in that context it is important to further encourage interest in travel in the pre-season and post-season, with a quality offer and an appropriate price-quality ratio,” revealed HTZ director Kristjan Staničić, emphasising the strategic importance of this appearance for positioning Croatia as a year-round destination.
The promotional appearance in London relies on a new visual identity of the stand and multimedia content with John Malkovich, along with the presentation of domestic wines in cooperation with the Croatian Chamber of Economy (HGK). At the beginning of November, the first national Advent campaign for Croatia is also starting across 11 European markets, with the aim of promoting festive and overall winter programmes in Zagreb, Varaždin, Osijek, Opatija and other cities.
