Zagreb Advent Continues to Grow: Arrivals Up 12%, Overnights Up 11%

Daniela Rogulj

January 17, 2020 – Zagreb Advent continues to grow. Thanks to the Zagreb Advent and New Year’s events, arrivals are up 12% and overnight stays up 11%, announced the Zagreb Tourist Board on Friday.

Specifically, HRTurizam reports that there were 160,917 arrivals and 308,787 overnights over the forty days of the event (November 29, 2019 – January 7, 2020).

In the mentioned period, Croatian tourists recorded 53,545 arrivals (which is up 15%), while there were 107,372 foreign tourists (up 10%). Most guests came from Bosnia and Herzegovina, Italy, Austria, Slovenia and Germany. Of the total overnights registered, Croatian tourists realized 97,825 (15% growth) and foreign tourists 210,962 (9% growth).

“Zagreb Advent is Zagreb’s most successful tourist event and I am extremely pleased with these great results. We are particularly happy about the fact that individual broadcasting markets (Germany, Austria, Slovenia and Serbia), where the Tourist Board conducted targeted online and offline marketing campaigns, increased more than 15%. Thus, 27% more overnight stays from Germany and 24% more overnight stays from Austria were registered, which indicates the success of the campaign, but also the popularity of Advent itself in Zagreb,”  said Zagreb Tourist Board director Martina Bienenfeld.

The Zagreb Tourist Board added that in addition to the markets above, online campaigns were also conducted in Spain, the USA, Italy, BiH and Hungary through advertisements, display and video ads. An increase was recorded in all markets. Advertisements were also displayed on YouTube, Google, social networks (Facebook, Instagram) and the portals of these markets.

The results for all of 2019 are also record high, and the number of arrivals and overnight stays in the City of Zagreb increased compared to 2018. Namely, the number of arrivals increased by 4% (1,459,572) and the number of overnights by 5% (2,656,964) compared to 2018. With these results, Zagreb, in commercial accommodation, took 1st place in arrivals and 5th place in overnight stays.

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