VIDEO: Zagreb and Zagreb County Developing Tourism with Destination Campaign

Daniela Rogulj

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September 10, 2020 – Zagreb and Zagreb County are developing tourism with a new destination campaign and promotional video titled “Around Zagreb.”

Two months ago, the Zagreb Tourist Board and the Zagreb County Tourist Board launched an excellent partnership, jointly promoting the capital and Zagreb’s ‘Green Ring’ through a unique destination campaign under the slogan “Around Zagreb”.

HRTurizam writes that as part of the destination campaign “Around Zagreb”, a special promotional film was released that emphasizes greenery, staying in nature, recreation, and the rich cultural and gastronomic offer of the capital and Zagreb’s green ring.

The producer of the film is Martina Milicevic, whose video “Zagreb Wine Story” / “Winetasting Path Home” won third place in the international video competition of the highest-circulation wine magazine Wine Spectator. It is a great step forward that the film was made in English with subtitles in Croatian, as well as that in the completed segments, the film’s actors are foreign nationals, which cleverly and indirectly emphasizes that it is a modern and urban European city with more than interesting surroundings – and it wants to attract tourists from around the world. 

In the film, the narrator is again American Rob Reider, a five-time Emmy Award winner for his shows and music compositions, with whom TZGZ has already had a great collaboration in the film “Zagreb Loves You.” 

“In the summer period of the campaign, notable results were achieved, so most visits to came from Croatia (40%), but also from the market where the campaign was conducted – from Slovenia (35%) and Austria, Germany, and BIH (25%). It is interesting to note that we are also recording the interest of Americans, although no special promotion has been done in this market. This certainly shows that the topics of nature and outdoor activities and active tourism are obviously of interest to the US market and represent a kind of guideline for future activities,” says the Zagreb Tourist Board.

The joint campaign “Close to the city, Close to the heart” was created to create a year-round platform to promote the rich offer of the capital and its surroundings. In this sense, it is planned to address important markets throughout the year, and now represents an attractive autumn offer of Zagreb and its ring.

Explore the entire tourist story of Zagreb and Zagreb County at

This is an interesting web presentation of the tourist offer, which consists of a simple and modern web solution, with ideas for excursions, calendar of events, gastronomy, ideas for excursions, and stories about what to do for three days… and all, of course, in several languages. There is also the Around Zagreb video series, which brings various stories about tourist facilities in Zagreb and Zagreb County and gives a personal note and extra motive for experiencing Zagreb County. 

This is a win-win, both for Zagreb and for Zagreb County. After all, tourists, like tourism, do not know our invisible borders of municipalities, cities, and counties.

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