Zagreb County Tourist Board Promotes Local Wineries in Corona Era

Daniela Rogulj


April 7, 2020 – The Zagreb County Tourist Board is choosing to communicate with potential travelers during the corona era – and promoting local winemakers at the same time.

The Zagreb County Tourist Board, in collaboration with the renowned GRIFFIN Sparkling Wines from Plesivica, has launched a raffle on its official Facebook page where participants will have the opportunity to win a bottle of Griffin Dark Side champagne for Easter, reports HRTurizam.

The promotion runs through Thursday, April 9, and for more details, visit the official Facebook page of the Zagreb County Tourist Board.

In the coming days, more winemakers from Zagreb County will join this promotion, points out Ivana Alilović, director of the Zagreb County Tourist Board, such as winemakers from the Zelinska wine road, Škrlet from Moslavina, wines from the Samobor area, and more.


This is an excellent move by the Zagreb County Tourist Board, as it promotes local wineries and winemakers from the Zagreb County area, and keeping communication going during times of crisis. 

Remember, during an emergency or crisis, it’s worst not to communicate. While most tourists recycle old content, it is certainly commendable to see initiatives like this and different types of communication.

Of course, this action will not sell hundreds of wines, but it certainly provides a positive example and thus promotes local products.

Can other tourist boards join this action and make the same or similar promotion in their area, and help local winemakers who are also directly affected by this situation?

Otherwise, the vineyards of Zagreb County belong to the Bregovita Hrvatska wine region. Situated on elevated terrain, these are the slopes of the mountains and the lower highlands, which on their southern slopes have excellent conditions for producing high-quality grapes.

The climatic characteristics of the Zagreb County area led to the development of a typical continental assortment. These are the same varieties as in the neighboring countries, and introduced into these parts a hundred years ago (mostly chardonnay, riesling, pinot white, red, Sauvignon white, Graševina, and others) in the Zelina region, and according to Moslavina, also autochthonous škrlet. Of the international red varieties are portugizac, syrah, merlot, and cabernet sauvignon.

According to county data, Zagreb County boasts 5 million vines planted on more than 900 hectares of land. It is at the very top of Croatia in terms of the number of winemakers, wine labels, wine roads and wine projects in general.

Among the most successful projects are county brands – such as the Kingdom of Zelina and Portugizac Plesivica. There are also three wine roads – Samoborska, Plešivička and Zelinska, while in the Ivanićgrad area bordering Moslavina, there is a “Škrlet Land”.

Another good move of the Zagreb County Tourist Board should be highlighted. As great initiatives have opened up for Facebook groups with a list of local OPGs selling products and delivering, as well as a boom in opening web stores for them, the Zagreb County Tourist Board has made an effort and collected all e-marketplaces in the Zagreb County area in one place.

You can find online markets in Zagreb County HERE

To read more about travel in Croatia, follow TCN’s dedicated page.


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