As Poslovni Dnevnik/Marija Crnjak writes, after the long-term plans for the Chinese investor to implement the announced project of re-doing the Toplice Hotel in Krapinske Toplice failed, this hotel in continental Croatia could finally get a new buyer.
As Poslovni dnevnik has learned, the sales process with a broad and public marketing campaign back in September 2021 was started by Colliers. As is already more than well known, the Spa Hotel is owned by the Spring spa Hotel, whose founders are a Chinese company representing Yongdong Wu and CSEBA, a business association that connects China with the countries of Southeastern Europe, including the Republic of Croatia.
In addition to the public media campaign, Colliers also advertised the sale of the Toplice Hotel on its website, sending the Colliers Newsletter out to more than 3,000 companies as well as directly contacting the target list of potential buyers.
“We’ve received offers from several interested buyers. The hotel has not been sold yet, but we’re in an advanced stage. Krapinske Toplice is a well-known thermal spa and one of the most beautiful corners of Hrvatsko Zagorje. It is interesting to note that Krapinske Toplice has a less pronounced seasonality of arrivals and overnight stays than destinations on the coast. The Toplice Hotel has great potential primarily due to its location in Krapinske Toplice but also because of the spatial plan that allows for an increase in its capacity. After the renovation and market repositioning, we believe that the hotel can do great business,” they said from Colliers.
In addition to the above, they see Croatia’s entry into the Eurozone and Schengen as an advantage, which will have a positive effect on the future business of the hotel as well as on the entire health tourism sector.
In addition, investing in real assets is an excellent shield against inflation, they pointed out, but so far they cannot reveal who the interested buyers for the Toplice Hotel currently are, or whether the right one has already been chosen.
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