The Festival of Lights continues its story, and in its 3rd edition, brings new attractive audiovisual installations and projections that will revive 20 locations in the historical center of Zagreb, reports HRTurizam on March 8, 2019.
Every day from March 20 to 24, between 6 pm and 11 pm, imaginative light events, audiovisual installations and projections will be accompanied by the coming of the spring, which is the theme of this year’s event, symbolically marking awakening, growth, and renaissance.
https://www.youtube.com/watch?v=v=i238HTOtNxQ
“The festival was held for the first time in 2017 when it had only seven locations in the Upper Town. Already then, we were recognized by the international association of the Festival of Lights based in Berlin, and they put us in their programs. We are pleased to promote Zagreb as a city and Croatia as a country that has a respectable Festival of Lights,” stressed Martina Bienenfeld, director of the Tourist Board of Zagreb. Bienendelf added that the special feature of this year is three installations from China, which will be used to celebrate 2019 as the year of tourism and culture between Croatia and the People’s Republic of China.
The novelty of this year’s event is that as a result of the high interest, the festival will last one day longer, totaling to four days, and entry to all programs is still free.
To further prove that the Festival of Lights is a hit and another excellent example of how investing in manifestations is not a cost, can be seen in the numbers. Namely, according to data from the Zagreb Tourist Board, 28% more arrivals and 44% more overnight stays were recorded during the last Festival of Lights, as guests named the Festival of Lights as their exclusive motivation for visiting.
It only makes sense to extend the festival by one day, as this will increase the tourist consumption in the destination. It is a win-win, and a great reaction of the Zagreb Tourist Board who felt a positive pulse that the Festival of Lights could be even better.
Translated from HRTurizam
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