October 14, 2019 – The future tourism development of the Cetina region will be based on the development of active and adventure tourism and untouched natural beauties. It will be presented under the slogan “Untamed Dalmatia”.
On Monday, the results of the promotional activities for the project ‘Sinj u sridu’, an integrated program financed by European funds, aimed at the reconstruction, renovation, and revitalization of cultural assets of the City of Sinj for their greater valorization, were presented at the Sinj City Hall. The project partner responsible for the implementation of the promotional activities was the Public Institution RERA S.D. for the coordination and development of Split-Dalmatia County (JU RERA S.D.). This resulted in a mobile application and web portal for the Cetina region and a promotional catalog of cultural heritage in Croatian, English, Italian, and German. The framework for these activities was provided by the Cetina Krajina Branding Strategy.
The mobile application “Cetinska Krajina” and the web portal www.cetinska-krajina.hr have been developed to meet the needs of visitors who are motivated by the desire for new experiences and experiences, gastronomy and enjoying the beauties of natural heritage. The app is available for Android and iOS devices, and one of the special features is that visitors can use the navigation tool to create a tour route to their preferences. Nineteen cycling trails in the area of Sinj, Trilj, and Vrlika have also been integrated into the mobile application.
The presentation was attended by the mayor of Sinj, Kristina Krizanac, Jozo Sarac, director of JU RERA for the Coordination and Development of Split-Dalmatia County, Feđa Milivojevic from Urbanex Ltd., creator of the branding strategy, Martina Horvat from Kocka d.o.o., in charge of developing the mobile application and web portal Cetinska krajina, as well as other representatives from the tourism sector in the Split-Dalmatia County region.
“The goal of ‘Sinj u sridu’ is to encourage stronger valorization of the natural and cultural heritage of this region and ultimately increase the employment and standard of living of our fellow citizens. We want Sinj not only alive in August when the Alka and the Assumption of Mary are held, but also the rest of the year. That is why the renovation project included the fortress Stari grad, Kamičak fortress, Palacina building and streets in the city center, and the Sinjska Alka Museum,” said Križanac.
The director of JU RERA, Jozo Sarac, emphasized: “The final goal of implementing the activities defined by the Cetina Krajina Branding Strategy is to increase the arrival of tourists to this area.” Sarac presented the Cetina Krajina Branding Strategy document to the representatives of municipalities and cities, that is, representatives of tourist boards as the bearers of tourism development in the Cetina region.
The branding strategy covered the cities of Sinj, Trilj, and Vrlika and the municipalities of Dicmo, Hrvace and Otok. The tourism potential of the area is articulated in the Branding Strategy, which also defines the visual identity of the Cetina region, the brand and communication strategy and the action plan for the implementation of the Branding Strategy. Future tourism development of the Cetina region should be based on the development of active and adventure tourism and untouched natural beauties. It should be presented under the slogan ‘Untamed Dalmatia’.
The ‘Sinj u sridu’ project, as well as the development of promotional materials and the implementation of promotional activities, were co-financed by the European Union from the European Regional Development Fund and the Competitiveness and Cohesion Operational Program 2014-2020. The total value of the project amounts to HRK 66,594,231.17, of which the European Union grant is HRK 55,597,793.26.
For more information, visit www.strukturnifondovi.hr.
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