As Novac/Barbara Ban writes on the 10th of June, 2020, this week, the Tourist Board of Central Istria launched its very first promotional tourist video called “Dare to explore”, directed and produced by the Labin-based company Level 52. The video presents Central Istria as a magical region with well-known and interesting locations and points of interest.
”In these rather challenging times for Croatian tourism, Central Istria strives to position itself as an ideal combination of specialties, which will keep old and continue to attract new guests – magical landscapes, cultural, historical and natural beauty, and indigenous products and flavours of tradition” said the director of the Tourist Board of Central Istria, Sanja Kantaruti.
The Mayor of Pazin, Renato Krulcic, added that the first promotional film for the destination was branded a few years ago under the slogan “Central Istria – the original Istria” was designed and realised.
”There is a video slogan which invites viewers to explore the heart of the Istrian peninsula with scenes of undiscovered tourist gems such as the Sopot waterfall near Pican and Badavac near Karojba, but also new views of well-known places in the area of Pazin and the municipalities of Lupoglav, Cerovlje, Karojba, Sv. Petar u Sumi, Sv. Lovrec, Tinjan, Gracisce and Pican, ie, the component of the Tourist Board of Central Istria,” Krulcic emphasised.
The interior is different from the rest of Istria, so the destination had to get its own approach to promotion, the authors of the film emphasised.
”The goal was to tell our fairy tale that will entice visitors to explore central Istria, especially to locations that are somewhat hidden and out of the way,” said film co-author Goran Nacinovic.
So far, such an approach has rarely been seen in the tourist promotion of Croatia as a whole, they point out. The video combines attractive locations in Central Istria with interesting characters, as well as with authentic Istrians who work diligently in their fields and live in harmony with nature.
”We wanted to make something different and innovative, aimed at the foreign market, and yet emphasise the uniqueness and beauty of Central Istria,” says co-author Sanel Isanovic, who, along with Nacinovic, developed the story of the film and composed the music for the film.
Watch it below:
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