Travel Agencies, Journalists and AIESEC Students in Sinj for Alka and Velika Gospa

Daniela Rogulj

Monika Vrgoč (113).JPG

August 14, 2019 – During the Alka and the Assumption (Velika Gospa), many representatives of tourist agencies, journalists, as well as students from the largest student network AIESEC visited Sinj. 

As part of the ongoing tourism promotion of the Croatian National Tourist Board and the Split-Dalmatia County Tourist Board, in cooperation with the Sinj Tourist Board, Slovenian journalists Darko Urško Longyk and Primož Longyka, the editor of Focusplus, a magazine specializing in travel lovers of adrenaline and active rest, stayed in Sinj on August 4 and 5.

Monika Vrgoč (113).JPG

Darja Urško Longyk and Primož Longyk were accompanied by tourist guide Dino Ivančić and director of the Sinj Tourist Board Monika Vrgoč, who introduced them to the geographical, historical and cultural features of the city, the shrine of the Miraculous Lady of Sinj, the Alka and the significance of Sinj locally and nationally. During their stay in Sinj, they visited the Museum of the Sinj Alka, the Church of the Miraculous Lady of Sinj, the Sinj City fortress and the Kamičak fort. They followed the parade of 28 historical military units and the 304th Sinj Alka. 


August 5th was booked for outdoor activities, and accompanied by Vedran Ugrin of the Alkar Hotel, they became acquainted with a part of the Cetina region, moving along thematic trails towards the Svilaja mountain, touring the places from Pavić Nebesa to Lučane,  Zelovo, Svilaju, Satrić, Bitelić, Perućko jezero, Panj, Rumin, Bajagić, Obrovac Sinjski – Han and along the river Cetina through the Sinj field.

In continuation of the cooperation with the world’s largest student organization AIESEC, students Ana Zhgenti (Georgia), Dagmara Buczkowska (Poland), Nabil Kasbaoui (Tunisia), Lu Ke (China), Veronika Yurievna (Ukraine), Cemre Unal (Turkey), Qiano Liao (China), Valentina Andrei (Romania), Rina Narita (Japan), Celine Nuygen (Canada) visited Sinj. Their hosts were Toni Petričević and Tea Kovač from Split, and Nina Marendić and Iva Šusta from Sinj.


The purpose of their arrival was to write articles and blogs about the tourist offer and the potential of Sinj and the Cetina region. Articles about the town of Sinj will be published on various social networks and blogs. This form of promotion has proven effective for all young tourists who are targeting a destination that is interesting and appealing to them.


This year, the announcements from Sinj started just before the Alkar festivities to adequately cover this unique competition and its national and global significance. A special atmosphere was also created thanks to the celebration of Victory and Homeland Thanksgiving Day and the Day of Croatian Defenders, as well as the parade of historical military units, which was staged before the 304th Čoje. For the purposes of filming, the group visited the Shrine of the Miraculous Lady of Sinj, numerous Sinj monuments, the Kamičak Fortress, and the City Fort, the Museum of the Sinj Alka, which was followed by the 304th Alka, as well as all the events that followed for this year’s winner. The students did not hide their enthusiasm.


To promote the Sinj Alka, the city of Sinj and the Republic of Croatia was visited by representatives of one of China’s largest travel agencies CTRIP (which has over one hundred million users and employs about 40,000 employees). The group visited during the Alka festivities, led by Jenny Yu, a national TV star and influencer. In addition to Sinj, they moved onto Dubrovnik, Split, Ston, Klis, Zagreb, Brač, Samobor, Rovinj, Pag, and Motovun. In the town of Sinj, they were welcomed by Mayor Kristina Križanac, Sinj Tourist Board Director Monika Vrgoc, and Dugopolje Tourist Board Director Tomislav Balić.

To fully convey and visually evoke the colors of Sinj in a promotional video to their clients and potential Chinese tourists, Shanghai Ctrip Intl Travel Service Co.LTD shot a panorama from the Sinj Fort, then the Sinj Alka Museum, and the Alkar horses. This is a continuation of the extremely good cooperation from February when Chinese speaking tour guides, led by Danijel Botić and Zoran Janžek from the Vision One team, visited Inland Dalmatia. 


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