Now THAT is what I call putting a tourist destination on the global map.
Whatever your thoughts on the merits of Coca Cola, there is no doubting the global appeal or reach of the popular soft drink.
One of the marketing gimmicks in recent times has been to personalise some of the bottles, with names of people or destinations, and we reported last year how Dubrovnik had its very own bottle dedicated to it.
And while that was widely reported, two regular visitors to Jelsa were rather surprised in their supermarket shopping in Oxfordshire to pick up a couple of Cokes with another Croatian destination named.
No sugar, no calories, just palm trees. It must be Hvar. Thanks for the photo, ladies!