2022 3T Tourism, Travel, Tech Conference to Feature AI, Robots, and Tik Tok

Daniela Rogulj

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The 3T (Tourism, Travel & Tech) conference will bring together speakers to talk about a wide variety of topics, both in-person and online.

3T is a professional conference that unites tourism and IT as the leading and most important branches of the Croatian economy. The fifth edition is scheduled for March 22, 2022.

The keynote lecture will be given by Sonja Prvan, Designer of Responsible Tourism Experience. Her talk “Sustainability and experiences as a booster of the tourist offer” will discuss socially and environmentally responsible travel. They bring greater visibility and sales, but the question arises – how to achieve this and to whom to sell it? For the last three years, the lecturer has been responsible for designing and upgrading new tourist offers to focus on sustainability and responsibility at the Intrepid Travel agency.

Aco Momčilović, a graduate psychologist, HR expert, and doctoral student in Digital Economics, will talk about the application of artificial intelligence, which is slowly finding its way from finance, health, or military applications to tourism. His lecture will discuss how suitable tourism is for AI solutions and whether we already have some good practices.

On the examples of Valamar and Arena Hospitality Group, a solution for robotizing business processes using Robotiq.ai technology will be presented, and the lecturer will be Marko Gudelj, Ph.D. and co-founder of Robotiq.ai.

To move away from “serious” technologies, a more relaxed but very current topic has been announced. The most famous domestic TikToker and one of the ten most popular in the Balkans, 26-year-old Dario Marčac, will discuss applying the mega-popular social network TikTok in the tourism sector. Linking TikTok to Instagram, Dario has over 650,000 followers; TikTok is his source of income, and his business is expanding daily. “With the help of short videos with concise information, the TikTok community allows brands to present themselves in an honest and fun way and make an emotional connection with customers,” Dario says, announcing his presentation.


Free streaming
Tickets are on sale if you’d like to participate. If you want to watch the program via live streaming, you can completely free of charge, but with prior registration. The date of the event is March 22, 2022, and the location is HUB385 or online. You can check out the prominent lecturers and the program here.

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