Dr. Pigley: Samobor Frelimo Cvarci Get New International Name

Lauren Simmonds

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As Poslovni Dnevnik writes, due to the growing number of countries to which this company now exports a globally successful product, the popular Samobor Frelimo cvarci have been given a new look and international name – Dr. PIGLEY.

This manufacturer is working out of its Samobor home base with brand new and improved packaging and it produces some of the highest quality Croatian cvarci and healthy lard. It plans to continue to export its products to European countries such as Germany, Sweden, Austria, Switzerland, Great Britain and several other markets.

“Year after year, the share of exports in our revenues is becoming more significant and we realised with our partners that we already have a quality product, but we also need a recognisable market presence, to further advance in both Croatian and foreign markets. We want to clearly set ourselves aside and make ourselves stand out from the competition. We devised a new communication strategy in collaboration with experts from Studio Conex, who very quickly recognised our needs and did a great job. Judging by the first reactions of our customers and business partners, the new Dr.PIGLEY brand and better packaging will meet expectations in the markets in which we operate and win some brand new ones as well. Demanding Croatian and foreign customers are accustomed to the quality of Samobor Frelimo cvarci, which, in this new packaging, will preserve the fine aromas, crunchiness and freshness even longer,” stated Miroslav Matausic, the founder and director of Fortuna food.

They have been producing lard and domestic cvarci, a much loved pork snack which are very much like pork scratchings/rind (British English) for nineteen years now.

Fortuna food and the Dr.PIGLEY brand are the successors of the Frelimo company, which has been producing lard and homemade cvarci for nineteen years in a modern facility, with the highest health standards and family recipes.

“We enjoyed developing a new communication strategy and the Dr.PIGLEY brand. It’s an extremely high quality product which will win people over on their very first taste, so from the very beginning, we’ve known that we’re participating in a story with potentially great international success. Dr.PIGLEY cvarci are a natural product prepared by hand, according to a traditional recipe and are very different from industrial products from other manufacturers,” explained Boris Lesic, the director of Studio Conex.

Fortuna food has already won awards and recognitions for the quality of its Croatian cvarci and packaging innovation.

For more, check out Made in Croatia.


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