As Novac writes on the 27th of March, 2019, tourists staying in both hotels and private accommodation in Dubrovnik are on average 42 years of age, of a higher level of education and possess decent paying power. They typically spend 170 euros per day on average, which is 90 euros more than the average stands in seven other coastal Croatian counties, according to a survey taken by TOMAS Dubrovnik 2018.
This research was conducted by Zrinka Marušić from the Institute for Tourism, for the needs of the City of Dubrovnik, only for Dubrovnik, conducted on a sample of 1,600 respondents.
“Dubrovnik attracts a specific sort of guest, due to broadcasting markets that aren’t specific to the rest of Croatia. According to the motives of the visits, we can no longer speak of a [typical] holiday destination,” Marušić said.
Namely, while visiting Croatia’s southernmost city, guests are mostly attracted to new experiences, gastronomy and cultural sights, as well as swimming, local portal Dubrovački vjesnik writes.
According to the survey’s data, the average daily spending of stationary guests staying in Dubrovnik is 170 euros, of which about half or 87 euros refers to accommodation, food and drink outside the accommodation facility accounts for 43 euros, culture and entertainment accounts for 14 euros, purchases account for 11 euros, etc.
The biggest spenders are from non European, more distant countries, topped quite unsurprisingly by the Americans, followed by tourists from Australia and from various Asian countries. Two thirds of Dubrovnik’s stationary guests arrive in Dubrovnik with their partner, and 86 percent of them who visit the city are doing so for the very first time.
Research has shown that Croatia’s long-standing tourism Mecca is a distinct airport destination as more than 85 percent of the respondents arrived by air. As many as 70 percent of the southern Dalmatian city’s guests stay from four to seven days.
The city’s visitors are most pleased with the beauty of the city, the levels of safety and security, the hospitality, and the typically high quality of the provided accommodation. They are least satisfied, however, with local transportation, shopping opportunities and the intolerable crowding and traffic in public places and on the city’s numerous beaches.
The survey also included visitors who arrived in Dubrovnik on a cruise ship and shows that they are on average 49 years old and spend on average 51 euros per day. The most extravagant among them are once again Americans, and the most frugal are our neighbours from across the Adriatic, the Italians.
As many as 92 percent of the tourists asked were visiting Dubrovnik for the very first time, discouragingly, they are mostly ”one-day visitors” and remain in Dubrovnik for a mere five and a half hours. Most often, they visit sights and eat at restaurants, and these guests are by far the least satisfied with the shopping opportunities and the total lack of organisation of the traffic and the huge crowds.