Google Croatia: What are Croats Googling in Summer 2021?

Lauren Simmonds

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As Poslovni Dnevnik/Sergej Novosel Vuckovic writes, although the last month or so has been dominated by people on holiday, away from their normal residences and workplaces enjoying the sea and sun somewhere on the coast, the Googling hasn’t subsited. Google Croatia has logged some interesting searches from the local population, and over the past 30 days, ending on August the 24th, users from Croatia mostly searched for terms related to sport, specifically the Olympic Games, which were held during that period.

Here are the 25 most searched terms as revealed by Google Croatia from the 24th of July to the 24th of August, 2021:

Dinamo legia (referring to the Dinamo Zagreb vs the Polish Legia Warsaw football match)
Matea Jelic
Tokyo 2020
Medals at the 2020 Olympic Games
Olympic Games
2021 Olympic Games
Oliver Dragojevic
Outer banks
Google übersetzer (translate)
Wetter morgen
HAK road conditions
Earthquake(s) today
HAK cameras
Road conditions

In the top 10 of the most searched 25 terms on Google Croatia based on the analysis conducted by the IT company Arbona from Zagreb, there are five terms related to the largest sporting event in the entire world. Two searches involve other sport, ie football, and one of them holds the primacy – the term ‘Dinamo legia’, from when Dinamo played in Zagreb against the Polish team in a match of the qualifying round for the Champions League, the overture to the event were clashes between fans, which, surely, also aroused considerable public interest.

The Top 10 also includes Afghanistan, the current global political topic number 1, as well as the late Croatian singer Oliver Dragojevic, and the American youth TV series Outer banks, which is broadcast by Netflix. In the Top 25 terms on Google Croatia, there are several German terms, which indicates that the users are tourists from that language area (eg Google übersetzer – ie translate, Bild, Wetter morgen), which are the most common German searches during the summer months in Croatia. The terms like HAK road conditions and restaurants also point to the same – tourism.

Arbona says that each month, their Google Ads Research and Insights team researches datasets on billions of recent search queries and consumer behaviour to uncover key trends.

”Recent research shows that companies are preparing to see a return of their employees to their offices, and more and more people are looking for new jobs. Despite the optimism of these searches, people are still worried about consumption,” they said from Arbona, noting that worldwide, according to research over the past month, the most sought after information is about employment and things that cover this topic.

“There has been an increase in searches for job applications, work-life balance, follow-up mail after interviews and how to write a resignation,” they added.

However, across the world, the summer months also brought about (or brought back) the desire to travel, driven by a somewhat better epidemiological situation and the vaccine rollout, meaning that users were busy Googling items along those lines.

“They’ve been looking for more clarity on the requirements for international travel after the coronavirus pandemic, with an increasing number of searches for the terms: passport application, visa application, international travel,” they pointed out from Arbona.

There was also an increase in searches for terms related to student loans, second-hand shops and buy now – pay later applications, and in the measured period, terms related to ecology and environmental protection also reigned strong, including sustainability, the possibility of volunteering nearby and the environment.

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