Museum of Illusions Becomes World’s Largest Chain of Private Museums

Daniela Rogulj

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HRTurizam writes that today is another historic day for Croatian tourism and Croatia in general.

Namely, the Museum of Illusions opened its 30th franchise, this time in New Delhi, and thus became the largest chain of private museums in the world.

Europe is still closed, while the American and global markets are slowly opening up and becoming more active, points out Roko Živković of the Museum of Illusions.

“The partners we work with throughout the project have continued to build new museums. Europe is all closed, and this is where the expansion of the franchise cares most about the coronavirus pandemic. On the other hand, the American market is very active, and soon, through the franchise model, the Museum of Illusions will open in Miami, Las Vegas, Philadelphia, and Washington, as well as in Cairo and in the capital of Saudi Arabia – Riyadh,” says Zivkovic, and concludes how happy they are that in this crisis, the franchise is expanding and developing all over the world, especially because people from Croatia are working on the project.

Interestingly, Roko Živković and his business partner Tomislav Pamuković got the idea for the Museum of Illusions by watching the popular BrainGames series on National Geographic. Six years after the first museum in Zagreb in 2015, today, the Museum of Illusions has become the world’s largest chain of private museums.

“Museum of Illusions offers interactive, immersive, and fun experiences for children, parents, couples, grandmothers, and grandfathers – a perfect, unusual, and exciting place for all generations. Amusing and awesome tricks will teach you about vision, perception, the human brain, and science, so it will be easier to perceive why your eyes see things which your brain cannot understand,” reads the Museum of Illusions website.

It is important to emphasize that this is a Croatian tourist export product, which includes a Croatian team, and all exhibits are more or less produced in Croatia.

To read more about lifestyle in Croatia, follow TCN’s dedicated page.


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